Head of Marketing

3 days ago

Jakarta, Jakarta, Indonesia OPTIMUS AUTO TRADING PTE. LTD. Full time

The Head of Marketing will lead marketing strategy, branding, and lead generation across all business units. This role is responsible for building a unified global brand, supporting sales teams, managing CRM-driven lead systems, and establishing the company's full marketing foundation.

Key Responsibilities

  • Develop and execute group-wide marketing and branding strategies.
  • Ensure consistent brand identity across all markets and units.
  • Conduct market and competitor research.
  • Create communication plans for B2B trading, B2C retail, and customization.
  • Drive lead targets and ensure lead quality for all sales teams.
  • Manage digital channels: SEO/SEM, paid ads, social media, email, content.
  • Produce marketing materials for B2B partners and B2C.
  • Run campaigns for Kingsman Auto and the customisation division.
  • Use CRM tools for lead tracking and reporting.
  • Lead and develop the marketing team.
  • Manage external agencies across countries.
  • Oversee marketing budget and ensure strong ROI.
  • Align marketing activities between HQ and all regional offices.

Qualifications

  • 8–10 years of marketing experience, with 3–5 years in a senior/lead role.
  • Experience in automotive or trading industries strongly preferred.
  • Strong digital marketing and CRM skills.
  • Excellent communication in English
  • Strong leadership, analytical thinking, and ability to manage multi-country projects.
  • Willing relocate to Batam.

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