Consumer Research Analyst

3 days ago

Jakarta Metropolitan Area, Indonesia The Harvest Full time

Responsibilities

  • Design, conduct, and analyze consumer research (qualitative & quantitative) to uncover customer insights, needs, motivations, and behaviors.
  • Manage end-to-end research projects including methodology selection, survey design, discussion guides, data collection, and insight generation.
  • Translate research findings into clear insights, recommendation frameworks, and actionable strategies for product development, brand, and commercial teams.
  • Collaborate closely with Marketing, R&D, Product, and Operation teams to support innovation pipeline, product improvement, and market expansion.
  • Monitor market trends, competitor movements, and category performance to identify emerging opportunities.
  • Build and maintain consumer insight dashboards and research databases to support data-driven decision-making.
  • Conduct product testing (sensory tests, blind tests, concept tests) and ensure research design validity and statistical accuracy.
  • Prepare and present insights to senior management with strong storytelling and business context.

Qualifications

  • Bachelor's degree in Statistics, Marketing, Food Science, Business, or related fields.
  • Minimum 2–4 years of experience in consumer research, market research agencies, FMCG, F&B, retail, or related analytics role.
  • Strong understanding of qualitative & quantitative research methods (FGD, IDI, surveys, concept tests, product tests, etc.).
  • Proficient in data analysis tools (Excel, SPSS, Power BI, Tableau) and able to interpret data into insights.
  • Strong analytical thinking, problem-solving skills, and attention to detail.
  • Able to translate data into clear, actionable business recommendations supported by insights.
  • Comfortable collaborating with cross-functional teams and managing multiple research projects simultaneously.
  • Strong communication and presentation skills; able to simplify complex findings for non-technical stakeholders.
  • Passionate about consumer behavior, trends, and turning insights into product/brand opportunities.

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