Visual Merchandiser

5 days ago


West Jakarta Jakarta, Indonesia Rica Rico Bakery Full time

Sebagai Visual Merchendiser di Rica Rico memiliki tugas utama yaitu memastikan seluruh outlet Rica Rico memiliki penataan visual, ambiance, dan experience yang konsisten sesuai standar brand, sehingga menciptakan tampilan store yang menarik, nyaman, dan meningkatkan engagement pelanggan.

Tanggung Jawab Utama:

  1. Visual & Display


• Membuat, mengatur, dan mengimplementasikan guideline visual (layout, signage, POP materials, dekorasi tematik).


• Menata elemen display di outlet: counter, signage, brand elements, seasonal theme, campaign material, dan area photospot bila ada.


• Mengecek dan memastikan semua elemen visual brand diterapkan sesuai standar.

  1. Ambiance & Store Experience


• Memastikan ambiance toko tetap konsisten: penerangan, warna, kebersihan visual, mood, elemen dekorasi.


• Memastikan elemen brand identity muncul kuat (warna, ornamen, vibe fun & youthful sesuai identitas Rica Rico).

  1. Audit & Monitoring


• Melakukan kunjungan rutin ke outlet untuk audit VM, termasuk display, pencahayaan, signage, dan kondisi umum store.


• Mengambil foto before–after, membuat laporan audit, dan memberikan rekomendasi perbaikan.


• Memastikan setiap materi promosi atau campaign baru terpasang dengan benar.

  1. Implementasi Campaign


• Bekerja sama dengan tim Marketing untuk mengimplementasikan campaign visual (promosi, seasonal decoration, event activation).


• Menyiapkan konsep visual untuk peluncuran menu baru / promo baru.

  1. Produksi & Material


• Mengembangkan kebutuhan display material (acrylic, signage, poster, stiker, decorative props).


• Koordinasi dengan vendor untuk produksi dan pemasangan.


• Mengontrol pengeluaran agar tetap sesuai budget.

  1. Koordinasi Internal


• Bekerja sama dengan tim Store Operations agar outlet selalu mengikuti SOP VM.


• Memberikan training dasar untuk crew mengenai penataan visual.

Kualifikasi :


• Pengalaman sebagai Visual Merchandiser (F&B/retail/lifestyle) minimal 1–2 tahun.


• Memiliki sense of design, layout, dan estetika yang kuat.


• Mampu membuat konsep visual yang kreatif dan konsisten dengan brand identity.


• Mampu bekerja mobile dan melakukan kunjungan outlet rutin.


• Terbiasa dengan koordinasi vendor dan produksi material display.


• Diutamakan mampu menggunakan software design (Canva/Photoshop/Illustrator) menjadi nilai tambah.


• Teliti dan detail-oriented


• Kreatif dan proaktif


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