Visual Merchandising Manager

2 hours ago


West Jakarta Jakarta, Indonesia Dekoruma Full time

This role plays a key part in transforming our showrooms into inspiring home & living experiences ensuring every display tells a story, drives conversion, and reflects the brand's identity.

Key Responsibilities:

  • Develop and implement visual merchandising strategies to enhance store presentation, product visibility, and overall customer experience.
  • Analyze the effectiveness of visual displays in relation to sales performance, product highlights, and seasonal promotions.
  • Design and execute store layouts, traffic flow, and product zoning to optimize the customer journey from entry to checkout.
  • Ensure brand consistency across all retail locations through visual standards, planograms, and display guidelines.
  • Collaborate closely with Marketing, Merchandising, and Store Operations teams to align product storytelling with commercial priorities.
  • Supervise store VM executions, including installation, maintenance, and updates of visual elements.
  • Conduct regular store visits and audits to evaluate execution quality and identify improvement opportunities.
  • Stay updated with market trends, competitors' displays, and home & living aesthetics to continuously elevate brand presentation.
  • Lead and develop the visual merchandising team to maintain high creative and operational standards.

Qualifications:

  • Bachelor's Degree in Visual Communication Design, Interior Design, or a related field.
  • Minimum 5–7 years of experience in visual merchandising or store design, preferably within retail, lifestyle, or home & living industries.
  • Strong understanding of store traffic flow, product storytelling, and space planning.
  • Excellent sense of aesthetics, color coordination, and display composition.
  • Analytical mindset — able to interpret sales data and translate it into visual strategies that drive performance.
  • Creative, detail-oriented, and passionate about interior design, furniture, and home & living trends.
  • Strong communication, coordination, and leadership skills.


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