Digital Marketing Specialist

4 days ago

Tangerang, Banten, Indonesia Baller Indonesia Full time 3,000,000 - 6,000,000 per year

Kualifikasi :

  • Minimal S1, diutamakan jurusan Marketing, Komunikasi, Manajemen Bisnis, atau bidang terkait dengan 2–3 tahun pengalaman dalam pengelolaan paid ads atau digital marketing.
  • Menguasai penggunaan Platform iklan digital (Google Ads, Meta Ads, TikTok Ads), SEO & Google Analytics, Email marketing tools (Mailchimp, HubSpot, dsb.), dan CMS management (WordPress, Shopify, atau sejenisnya)
  • Analitis, detail-oriented, dan terbiasa bekerja berbasis target.
  • Proaktif mencari solusi dan melakukan continuous improvement serta komunikatif dan adaptif terhadap perubahan tren digital
  • Bersedia untuk bekerja di Head Office BALLER (Gading Serpong - Tangerang, Senin sampai Jumat)
  • Bersedia untuk join secepatnya

Deskripsi Pekerjaan

  • Mengimplementasikan strategi digital marketing secara menyeluruh mencakup paid ads, SEO, website, dan email marketing
  • Mengelola anggaran digital marketing dan memastikan efektivitas biaya setiap kanal.
  • Menganalisis performa kampanye digital menggunakan data analytics tools, serta memberikan insight dan rekomendasi perbaikan.
  • Memastikan keselarasan pesan brand di seluruh kanal digital bersama tim Creative dan Brand.
  • Mengelola Website sebagai salah satu kanal penjualan dan branding
  • Berkoordinasi dengan vendor tim IT / Web Developer untuk memastikan performa website optimal dan user-friendly.
  • Membantu mengembangkan strategi retargeting dan remarketing untuk meningkatkan conversion rate.
  • Melakukan riset tren pasar, kompetitor, dan perilaku konsumen digital untuk mendukung pengambilan keputusan strategis.
  • Menyusun laporan performa digital marketing mingguan dan bulanan untuk evaluasi hasil dan strategi berikutnya.
  • Menjaga hubungan antara perusahaan dengan pihak eksternal seperti agency, platform iklan, dan vendor digital.

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