In-Store Activation Manager

4 days ago

Jakarta, Jakarta, Indonesia Private Advertiser Full time 800,000 - 1,200,000 per year

Key Responsibilities and Accountabilities

You will be responsible for building and scaling a best-in-class platform for in-store consumer engagement to drive awareness, trial, and purchase across all JAPFA categories.

1. Program Development and Execution

  • Create and execute delightful in-store experiences at scale across all offline retail channels, including hypermarkets, supermarkets, Modern Trade (MTI), and traditional outlets.
  • Develop a scalable in-store activation platform that can be consistently and effectively deployed to promote new products and drive sales for various JAPFA Food categories.
  • Focus on pragmatic and practical execution, designing activations that prioritize ease of in-store setup and management while delivering maximum consumer delight.

2. Team and Agency Management

  • Manage and supervise teams and agencies responsible for in-store execution, including temporary and/or permanent Sales Promoter Girls (SPGs).
  • Oversee the training process: extract product details and key communication points from Marketing and Business Unit teams and translate them into clear, effective training materials and execution manuals for the SPG teams.

3. Cross-Functional Coordination

  • Lead complex coordination across internal stakeholders:

  • Marketing and Business Unit (BU) Teams for program strategy and communication messaging.

  • Sales Teams across different channels and geographies for gaining placement and in-store support.
  • Supply Chain and Warehousing Teams to ensure timely and accurate delivery of display materials and product stock.

4. Commercial and Operational Excellence

  • Maintain tight control over budgets and timelines, working with a scrappy mindset to maximize impact and ROI.
  • Demonstrate extreme attention to detail and disciplined execution to ensure high quality and consistency across all stores, moving beyond execution in just a few isolated locations.

Required Qualifications and Experience

Professional Requirements

  • Experience: 1–3 years of hands-on experience in in-store and retail activation, field marketing, or merchandising for FMCG/CPG categories.
  • Preference: Strong preference for candidates with experience in the Food & Beverage or Beauty Care activation space, given the focus on consumer trial and experience.
  • Mindset: A pragmatic/practical bent of mind and a proven ability to scale execution effectively.

Educational and Skills Requirements

  • Education: Bachelor's degree in any field.
  • Language: Fluency in both written and spoken Bahasa Indonesia and English is mandatory.
  • Core Competencies: Demonstrated strengths in project management, attention to detail, budget management, and highly disciplined execution.
  • Soft Skills: Proven ability to manage and motivate field teams and agencies.

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