Brand Manager

7 days ago

Tangerang, Banten, Indonesia PT Abadi Rajawali Semesta Full time 40,000,000 - 50,000,000 per year

Placement: Tangerang area

Status: Permanent

Job Description:

Brand & Product Strategy

  • Develop and execute brand strategies to build high-impact, fast-scaling blockbuster products tailored for the Indonesia market.
  • Analyze market trends, consumer insights, and competitive activity to identify category opportunities.
  • Create data-driven product growth roadmaps and continually refine positioning.

Digital & E-Commerce Growth (Core Focus)

  • Lead online-first brand execution, with
    primary focus on TikTok Shop
    , followed by Shopee, Lazada, Tokopedia, and other commerce channels.
  • Collaborate with e-commerce, livestream, KOL, and creator teams to accelerate traffic, conversion, and sales velocity.
  • Monitor performance metrics (GMV, traffic, CTR, CAC, retention) and optimize campaigns based on data.

KOL, Creator & Content Marketing

  • Build and manage influencer strategies for rapid-scale campaigns (mainly TikTok KOL/affiliates).
  • Ensure consistent brand storytelling across short videos, campaigns, livestreams, and creator collaborations.
  • Partner with creators to generate viral-able content and boost product visibility.

Go-to-Market Execution

  • Lead 360° launch plans for new products, ensuring alignment across content, pricing, campaign mechanics, and channel-ready strategies.
  • Drive product performance post-launch, adjusting strategy based on real-time analytics.

Cross-Functional Collaboration

  • Work closely with Regional HQ (China), E-commerce, Marketing, Supply Chain, and Operations teams to ensure seamless execution.
  • Provide regular performance reports and strategic recommendations to the Regional Director.

Requirements:

  • 7 years experience in
    Brand Management / Product Marketing / E-commerce Brand Growth,
    With 2+ Years of experience as a leader.
  • Proven success experience in launching or scaling
    blockbuster/viral products
    , especially in beauty, personal care, lifestyle, or fast-moving D2C categories.
  • Strong expertise in TikTok Shop/Tiktok
    — livestream, creator/affiliate ecosystem, and performance tracking.
  • Experienced in digital-first growth (not from traditional FMCG giants).
  • Excellent understanding of Indonesian digital consumers and online buying behavior.
  • Strong analytical ability, data-driven mindset, and execution-oriented.
  • Experience leading small teams is a strong advantage.
  • Good communication skills; Mandarin ability is a plus but not mandatory.

Budget: Rp. 40,000,000 - Rp. 50,000,000 (Gross)

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