Marketing & Brand Activation Manager

1 week ago

Bali, Indonesia PT Indo Pratama Atambah Full time 5,000,000 - 10,000,000 per year

Atambah Bottle Shop is the largest bottle shop in Southeast Asia and the first of its kind in Indonesia. Strategically located in Sunset Road, Bali, Atambah brings together a curated selection of premium wines, spirits, beers, and lifestyle products from around the world, offering a unique retail experience that blends sophistication with accessibility. More than just a store, Atambah is a vibrant hub for beverage enthusiasts, industry professionals, and lifestyle seekers — redefining how people discover, shop, and experience drinks in Indonesia.

As part of our growing operations, the Marketing & Brand Activation Manager is responsible for strengthening Atambah's brand presence through impactful marketing initiatives, strategic brand activations, and community engagement programs.

Responsibilities

  • Develop and implement brand strategies that strengthen Atambah's market positioning and identity.
  • Conceptualize and execute brand activation programs, including in-store promotions, sampling activities, collaborations, and experiential activations.
  • Lead end-to-end planning of activation campaigns: from ideation and budgeting to execution and post-activation reporting.
  • Work with creative teams to develop promotional materials, digital content, and visual assets for campaigns.
  • Plan and oversee integrated marketing campaigns across digital, social media, retail, and partnership channels.
  • Identify and collaborate with lifestyle partners, beverage brands, event organizers, and influencers.
  • Build long-term partnerships that generate mutual brand value and expand Atambah's visibility.
  • Communicate effectively with procurement, logistics, and customer service teams to align operations.
  • Lead and mentor a team of marketing executives and creative support.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Minimum 3–5 years of experience in brand activation, marketing management, or event-based brand roles, preferably in retail, F&B, lifestyle, or consumer goods industries, with at least 1 year in supervisory role.
  • Experience in retail, FMCG, managing brand activations, and large-scale marketing campaign is highly preferred.
  • Strong creative and strategic thinking capabilities.
  • Good leadership, communication, and problem-solving skills.
  • Ability to work in a fast-paced, physically active environment and manage multiple priorities.
  • Good understanding of digital marketing, consumer behavior, and brand-building principles.
  • Fluent in Bahasa Indonesia; English proficiency is an advantage.

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