Brand & Marketing Executive

4 days ago

Bali, Indonesia Five Elements Agency [FEA] Full time

About The Role

The Brand & Marketing Executive will support the Brand Manager in developing and planning integrated marketing strategies for Primuse Group's in-house entertainment and lifestyle brands. This is a strategic and creative role focused on conceptualizing campaigns, building timelines, and devising activations that drive brand growth and engagement.

As a key member of the marketing team at Five Elements Agency, the Executive will be responsible for transforming high-level brand objectives into actionable, multi-channel marketing plans. They will work at the intersection of strategy and creativity, ensuring that every campaign is well-conceived, thoroughly planned, and aligned with the brand's unique identity. This position is ideal for a proactive and conceptual thinker with a passion for building compelling brand stories in Bali's dynamic market.

Key Responsibilities

Campaign Development & Planning

  • Develop comprehensive campaign concepts, strategies, and activation plans for brand initiatives, product launches, and events, in line with objectives set by the Brand Manager.
  • Create detailed project timelines and roadmaps for each campaign, outlining key milestones, deliverables, and dependencies.
  • Conceptualize on-ground activations, events, and partnership tie-ins that create memorable brand experiences and drive business goals.
  • Define the channel strategy and key messaging for each campaign, ensuring an integrated approach across all relevant touchpoints (digital, PR, on-ground, partnerships).

Cross-Functional Briefing & Collaboration

  • Translate campaign strategies into clear, inspiring, and actionable briefs for the internal Content, Creative, and Digital teams.
  • Serve as the primary marketing contact for internal teams during the campaign planning phase, ensuring all stakeholders are aligned on the concept and objectives.
  • Collaborate with the Brand Manager to present and pitch campaign ideas to senior leadership.

Market Research & Insights

  • Conduct research on consumer behavior, competitor activities, and market trends to identify new opportunities for campaigns and activations.
  • Analyze past campaign performance to extract insights that inform future strategy and planning.
  • Contribute fresh ideas and innovative approaches to keep the brands culturally relevant and at the forefront of the industry.

Project & Budget Oversight

  • Assist the Brand Manager in developing campaign budgets and allocating resources effectively.
  • Track campaign project plans and timelines, proactively identifying and addressing potential delays or challenges.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2–4 years of experience in a marketing role with a proven focus on campaign planning, brand strategy, or marketing program development.
  • Experience in the hospitality, entertainment, lifestyle, or events industry is essential.
  • A strong portfolio or examples of marketing campaigns or activation concepts you have developed.
  • Deep understanding of the Bali/Indonesia lifestyle, hospitality, and entertainment markets.

Skills & Competencies

  • Strategic and conceptual thinking with the ability to translate high-level goals into concrete plans.
  • Excellent project management skills, with a talent for creating timelines and managing multiple projects.
  • Ability to write clear, effective, and inspiring creative and strategic briefs.
  • Outstanding communication and presentation skills, with the confidence to share and defend ideas.
  • Fluent and professional communication skills in both English and Bahasa Indonesia.

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