Head of Sales
3 days ago
HEAD OF SALES – MARIANNA RESORT & CONVENTION SAMOSIR
TUK-TUK SAMOSIR NORTH SUMATRA
BASED: MEDAN
OVERVIEW
The Head of Sales is a strategic leader responsible for driving the resort's commercial success. This role oversees all sales segments—MICE, corporate, leisure, wholesale, and international—while shaping long-term strategies for market penetration and revenue optimization. We seek a visionary leader with deep industry knowledge, exceptional client engagement skills, and a proven ability to lead diverse teams in a 5-star resort environment.
Key Responsibilities
- Develop, implement, and continuously refine the resort's commercial and sales strategies to achieve revenue and market share targets.
- Lead, mentor, and empower the Sales team to deliver high performance and exceptional relationship management.
- Strengthen presence in key domestic and international markets through proactive sales initiatives, roadshows, and partnerships.
- Build long-term relationships with high-value clients, global travel partners, event organizers, and corporate accounts.
- Oversee key accounts, performance metrics, rate strategies, and business mix to maintain optimal profitability.
- Collaborate closely with Senior Management and Ecommerce team on forecasting, budgeting, and strategic planning.
- Drive innovation by identifying new market opportunities and enhancing competitive positioning.
- Ensure seamless handover of MICE and group business through effective communication with Operations and Events teams.
- Represent the resort at major industry forums, exhibitions, and trade events as a brand ambassador.
Qualifications & Requirements
- Minimum 3 years of progressive in rooms & MICE sales leadership experience in 5-star hotels or resorts.
- Fulfilling the company's business targets to achieve budget hotels and being ready to make all forecasts as needed depending on the situation and conditions
- Demonstrated success in driving commercial performance and leading high-performing teams.
- Extensive network in corporate, government, MICE, and global travel trade markets.
- Strong business acumen with a strategic mindset and sharp analytical ability.
- Excellent leadership, negotiation, communication, and decision-making skills.
- Ability to guide large-scale initiatives and manage complex market dynamics.
- Professional fluency in English is required; additional languages are an advantage.
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