SEM Specialist
2 weeks ago
SEM Specialist is responsible for driving high-quality traffic and conversions through paid search campaigns. This role focuses on strategic keyword planning, campaign optimization, bidding strategy, and performance analysis to maximize ROI and achieve marketing and business objectives.
Job descriptions:
- Develop SEM strategy aligned with business goals (leads, CPL, ROAS)
- Set up and manage campaigns in Google Ads
- Create and test multiple campaign, adgroup, and ads variations (A/B testing)
- Analyze campaign data and provide actionable insights
- Build weekly and monthly performance reports
- Collaborate with marketing, telesales, and creative teams to align SEM activities
Requirements:
- Bachelor's degree in marketing, communication, or related field
- Minimum 2–3 years of hands-on experience managing SEM campaigns, preferably in digital marketing agencies, beauty clinics, healthcare, or performance-driven businesses
- Proficient in Google Ads, Google Analytics (GA4), Google Tag Manager, and other SEM tools.
- Strong understanding of keyword research, bidding strategies, ad copywriting, landing page optimization, A/B testing, and conversion tracking
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