Ads Specialist
2 weeks ago
Job Title: Ads Specialist (SMM & SEM)
We are looking for a results-driven Ads Specialist (SMM & SEM) to plan, execute, and optimize paid advertising campaigns across digital platforms. This role is ideal for someone who is data-oriented, creative, and continuously eager to improve campaign performance.
Responsibilities:
Plan, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), and other relevant channels
Develop and execute SEM strategies to increase website traffic, leads, and conversions
Manage Social Media Marketing (SMM) campaigns, including audience targeting, ad creatives, and budgeting
Monitor campaign performance and analyze key metrics (CTR, CPC, CPA, ROAS, conversions)
Conduct A/B testing on ad copies, creatives, and landing pages to improve results
Perform keyword research and competitor analysis for SEM campaigns
Collaborate with content, design, and marketing teams to align ads with brand messaging
Prepare regular performance reports and provide actionable insights and recommendations
Stay up to date with digital advertising trends, tools, and platform updates
Requirements:
Proven experience as an Ads Specialist, Performance Marketer, or similar role
Strong knowledge of Google Ads, Meta Ads, and advertising best practices
Experience in managing SEM and SMM campaigns with measurable results
Ability to analyze data and translate insights into optimization strategies
Familiar with tracking tools such as Google Analytics, Google Tag Manager, and Meta Pixel
Strong analytical, problem-solving, and communication skills
Ability to work independently and manage multiple campaigns simultaneously
Nice to Have:
Experience with additional platforms such as TikTok Ads or LinkedIn Ads
Understanding of conversion rate optimization (CRO)
Experience in startup, agency, or fast-paced environments
What We Offer:
Opportunity to work in a dynamic and collaborative team
Career growth and skill development
Competitive compensation based on experience
Flexible working environment
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