Ads Specialist

2 weeks ago


Jakarta, Jakarta, Indonesia PT Rumah Sunatan Indonesia Full time

Job Title: Ads Specialist (SMM & SEM)

We are looking for a results-driven Ads Specialist (SMM & SEM) to plan, execute, and optimize paid advertising campaigns across digital platforms. This role is ideal for someone who is data-oriented, creative, and continuously eager to improve campaign performance.

Responsibilities:

Plan, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), and other relevant channels

Develop and execute SEM strategies to increase website traffic, leads, and conversions

Manage Social Media Marketing (SMM) campaigns, including audience targeting, ad creatives, and budgeting

Monitor campaign performance and analyze key metrics (CTR, CPC, CPA, ROAS, conversions)

Conduct A/B testing on ad copies, creatives, and landing pages to improve results

Perform keyword research and competitor analysis for SEM campaigns

Collaborate with content, design, and marketing teams to align ads with brand messaging

Prepare regular performance reports and provide actionable insights and recommendations

Stay up to date with digital advertising trends, tools, and platform updates

Requirements:

Proven experience as an Ads Specialist, Performance Marketer, or similar role

Strong knowledge of Google Ads, Meta Ads, and advertising best practices

Experience in managing SEM and SMM campaigns with measurable results

Ability to analyze data and translate insights into optimization strategies

Familiar with tracking tools such as Google Analytics, Google Tag Manager, and Meta Pixel

Strong analytical, problem-solving, and communication skills

Ability to work independently and manage multiple campaigns simultaneously

Nice to Have:

Experience with additional platforms such as TikTok Ads or LinkedIn Ads

Understanding of conversion rate optimization (CRO)

Experience in startup, agency, or fast-paced environments

What We Offer:

Opportunity to work in a dynamic and collaborative team

Career growth and skill development

Competitive compensation based on experience

Flexible working environment


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