Tiktok Ads Specialist

2 weeks ago

Kota Administrasi Jakarta Selatan, Jakarta, Indonesia Seven Retail Full time

Sparks English is looking for a proactive, hands-on TikTok Ads Specialist to own and scale our acquisition efforts on TikTok. This role is ideal for someone with min. 1 year of direct experience managing TikTok Ads who is comfortable analyzing performance data and collaborating on content planning. You will play a key role in translating creative ideas into scalable, high-performing ad campaigns.

Job Description

  • Own the execution, optimization, and scaling of TikTok Ads to drive new student acquisition
  • Monitor daily performance and proactively optimize budgets, targeting, and creatives to hit efficiency targets
  • Analyze creative performance trends and contribute to content planning (hooks, formats, angles) in collaboration with the Creative team
  • Identify and troubleshoot issues related to delivery, tracking, or performance volatility

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • Minimum 1 year of hands-on experience managing TikTok Ads (end-to-end: setup, optimization, and reporting)
  • Strong understanding of TikTok Ads metrics and levers, including CPM, CTR, CPC, CPA, creative fatigue, and learning phase dynamics
  • Excellent communication and organizational skills with high detail-orientation as this role will manage multiple campaigns simultaneously
  • Proficiency in Excel or Google Sheets (pivot tables, lookups, basic analysis)
  • Comfortable planning and briefing ad content ideas based on performance insights and platform best practices

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