Senior Brand Manager
24 hours ago
Requirements :
- Minimum bachelor degree or equivalent in marketing/business administration or related field
- Having at least 6-8 years of work experience as a brand management (experience in handling beauty brand will be preferable)
- Strong business acumen and result oriented
- Highly passionate and deep knowledge in beauty
- Fast, Agile, Creativity & Initiative Driving is a must
- Ms. Office and english proficiency
- Excellent analytical skill and critical thinking
- Excellent verbal and written communications skills
Job Descriptions :
- Set brand objectives, marketing strategy and plans for a strong portfolio of internal Beauty brands.
- Evaluate brand positioning, pricing, promotion, and branding strategy when entering the market that meets sizable demands
- Drive sales through effective branding and Marketing campaigns across distribution channels (owned platform, marketplace, social commerce, owned offline store and partners' distribution)
- Work closely with Trade Marketing team to support trade promotion and activation
- Work with third parties and internal key stakeholders to lead planning and flawless execution of brand campaigns
- Constantly review Beauty market trends and consumers' insights and share with Senior Managers opportunities to bring new and exciting brands
- Plan the promotional budget for each brand within agreed KPI with Senior Managers
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