Senior Brand Manager

Role Overview

The Senior Brand Manager will lead end-to-end brand strategy, product development, marketing execution, and commercial performance for one or more brands under Summer International. This role requires a strong balance of strategic thinking, creativity, and business acumen, with the ability to lead cross-functional teams and deliver growth across Indonesia and the broader SEA market.

1. Brand Strategy & Positioning

● Develop and define brand vision, positioning, and long-term growth strategy

● Identify consumer insights, market gaps, and competitive landscape ● Build and maintain strong brand equity across all touchpoints

2. Product Innovation & Development

● Lead product development from concept to launch (R&D, formulation, packaging, pricing)

● Work with manufacturers, suppliers, and regulatory stakeholders

● Ensure product-market fit, compliance, and brand consistency

3. Go-To-Market (GTM) & Marketing Campaigns

● Build 360° GTM strategies including launch plans, content, KOL/influencer, media, retail, and digital

● Execute marketing calendar across e-commerce, retail, social media, and events

● Optimize campaigns for brand awareness, conversion, and ROI

4. Commercial & P&L Ownership

● Own brand P&L and drive revenue, margin, and profitability

● Develop pricing and promotion strategies

● Work closely with sales and e-commerce teams on annual planning and JBP

5. Modern Trade & General Trade Expansion

● Develop and execute brand presence and visibility strategies in Modern Trade (MT) and General Trade (GT) channels

● Negotiate listings, in-store activation, and promotional support

● Collaborate with distribution partners and trade marketing teams

● Strengthen O2O (online-to-offline) integration and in-store consumer experience

6. Market Expansion

● Deep understanding of the Indonesian market and consumer behavior.

● Preferred experience in regional expansion across SEA (Singapore, Philippines, Malaysia) and the US market

● Adapt brand playbooks and campaigns to local cultures and regulations

7. Cross-Functional Brand Team Leadership

● Lead, mentor, and inspire a small brand team while partnering closely with cross-regional stakeholders (finance, HR, operations, etc.) to drive innovation, ownership, and seamless collaboration

● Establish a brand center of excellence by implementing performance reviews, capability development, and continuous skill enhancement

● Oversee external agencies, freelancers, and creative partners to ensure every brand execution is strategically aligned, high-quality, and delivered on time

Qualifications

● Bachelor's degree in Marketing, Business, or related field (MBA is a plus)

● Minimum 8 years experience in brand management or marketing, ideally in beauty, health, wellness, or supplement categories

● Proven track record of launching and scaling brands or products

● Strong understanding of Indonesian consumer landscape and preferably SEA markets

● Experience managing P&L, GTM strategies, product development, and cross-functional teams

● Data-driven, creative, highly strategic, and execution-focused

● Strong leadership, communication, and stakeholder management skills

About Summer International

Summer International
is a next-generation beauty, health and wellness lifestyle company that builds, scales and operates consumer brands across Southeast Asia and beyond. We focus on innovative product development, data-driven brand building, digital-first go-to-market strategies, and omni-channel distribution (online & offline). Our portfolio includes fast-growing brands in skincare, body care, supplements, and functional wellness products

Summer International is part of
Gushcloud International
, a global creator and brand management company headquartered in Singapore, with presence in 12+ countries. Gushcloud specializes in talent/influencer management, entertainment IP development, brand partnerships, and performance-driven commerce. With strong media, creator and distribution ecosystems, we bring brands to life across culture, content, and commerce