Brand & Marketing Lead

4 days ago

Surabaya, East Java, Indonesia Private Advertiser Full time
Job Description:
  • Merumuskan arah strategis brand dan memastikan semua inisiatif strategi, kreativitas, media, community, hingga activation bergerak dalam satu garis besar yang konsisten.
  • Memimpin 5 divisi dengan arahan yang jelas dan terukur.
  • Menyusun brand roadmap tahunan termasuk kampanye, media strategy, program retail, aktivasi komunitas, dan kolaborasi strategis.
  • Mengintegrasikan pendekatan agency-grade (standardisasi kualitas kreatif, struktur campaign, creative deck, insight framework) ke dalam proses internal brand.
  • Mengembangkan campaign yang relevan untuk lingkungan retail, mencakup kebutuhan toko, seasonal campaign, consumer journey on-ground, dan aktivitas brand di titik penjualan.
  • Mengawasi penggunaan anggaran brand, memastikan efisiensi dan ROI yang terukur.
  • Menganalisis data konsumen, tren industri, performa media, dan kompetitor untuk menetapkan peluang pertumbuhan brand.
  • Memastikan standar eksekusi kreatif dan media sesuai benchmark kualitas seperti di agency profesional.
  • Mengembangkan kemampuan tim melalui coaching, evaluasi, dan penetapan prioritas kerja.
Kualifikasi:
  • Pendidikan S1 di bidang Marketing, Komunikasi, Bisnis, atau bidang relevan.
  • Pengalaman total 5–7 tahun di bidang branding/marketing, dengan minimal 2 tahun di posisi managerial atau supervisi.

  • Pengalaman signifikan di agency (creative/branding/media), termasuk:

  • Terbiasa mengelola beberapa brand sekaligus,

  • Memahami alur kerja pitching, creative ideation, media planning, dan client servicing,
  • Terbiasa membuat strategic deck & creative brief dengan standar tinggi.

  • Pengalaman nyata di industri retail, meliputi:

  • Pemahaman siklus kampanye retail (promo, seasonal, store activation),

  • Insight tentang perilaku konsumen di toko,
  • Pengalaman bekerja sama dengan tim sales atau store operations,
  • Familiar dengan KPI retail seperti footfall, conversion, basket size, dan kategori produk.
  • Pemahaman kuat tentang brand building, consumer insight, digital marketing, media buying, dan integrasi campaign omni-channel.
  • Keterampilan analitis baik, mampu membaca data brand health, performa media, dan insight konsumen sebagai bahan pengambilan keputusan.
  • Leadership kuat: mampu mengarahkan tim multidisiplin, menyusun prioritas, dan menyampaikan ekspektasi dengan jelas.
  • Mampu mempresentasikan strategi kepada stakeholder internal maupun eksternal secara meyakinkan dan berbasis argumentasi kuat.
  • Adaptif terhadap perubahan perilaku konsumen, tren kreatif, dinamika media, dan landscape retail yang cepat.

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