Marketing Communications Specialist

2 weeks ago

Semarang, Central Java, Indonesia PT Cressindo Kusuma Full time 6,000,000 - 12,000,000 per year

Recruitment Requirement – Marketing Communication Specialist (Perfume Brand)

Kualifikasi:

  • Pendidikan minimal S1 Marketing, Komunikasi, Manajemen Bisnis, atau bidang terkait.
  • Pengalaman minimal 1 tahun di bidang marketing, khususnya di industri FMCG, beauty, atau fragrance.
  • Memahami strategi pemasaran brand lifestyle & luxury (posisi parfum sebagai produk aspiratif & emotional).
  • Berpengalaman dalam digital marketing (social media ads, influencer marketing, e-commerce campaign).
  • Mampu melakukan brand positioning dan storytelling untuk membangun brand image parfum.
  • Memiliki kemampuan riset pasar terkait tren parfum, preferensi konsumen, dan segmentasi target audience.
  • Terbiasa mengelola campaign 360° (online, offline, event activation, PR).
  • Kreatif, detail-oriented, serta up-to-date dengan tren fashion, beauty, dan lifestyle.
  • Memiliki kemampuan komunikasi, negosiasi, dan networking yang baik.
  • Bersedia mobile untuk meng-handle event, activation, atau partnership.

Jobdesk – Marketing Specialist (Perfume Brand)

Tanggung Jawab Utama:

  1. Strategi & Perencanaan

  2. Menyusun strategi pemasaran untuk meningkatkan awareness, engagement, dan penjualan produk parfum.

  3. Membuat annual & monthly marketing plan berdasarkan tren dan kebutuhan brand.

  4. Branding & Storytelling

  5. Membuat narasi brand dan campaign kreatif untuk memperkuat positioning parfum.

  6. Mengembangkan konsep konten kreatif yang mengaitkan parfum dengan lifestyle, fashion, dan emotional value.

  7. Campaign Management

  8. Merancang dan mengimplementasikan campaign digital (TikTok, Instagram).

  9. Mengelola kolaborasi dengan influencer, KOL, celebrity, maupun fashion stylist untuk meningkatkan eksposur brand.

  10. Membuat event activation seperti launching parfum, pop-up booth, brand exhibition, dan perfume experience event.

  11. Market Research & Competitor Analysis

  12. Melakukan analisa tren parfum global dan lokal untuk mengidentifikasi peluang pasar.

  13. Monitoring kompetitor dan memberikan insight untuk positioning brand.

  14. Performance Monitoring

  15. Menganalisis hasil campaign (brand awareness, engagement, conversion rate, ROI).

  16. Membuat laporan bulanan & memberikan rekomendasi optimasi.

  17. Partnership & PR

  18. Membangun hubungan dengan media, komunitas lifestyle/beauty, serta retail partner (offline store, department store, marketplace).

  19. Menjalankan aktivitas PR untuk memperkuat brand presence di industri parfum & beauty.

  20. Customer Engagement

  21. Membuat program untuk memperkuat brand loyalty (membership, gifting program, fragrance workshop).

  22. Mengelola campaign yang mendorong emotional connection antara konsumen dan parfum.

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