Head of Marketing

Company: Hiboo Baby

Location: Tebet, Jakarta Selatan

Salary: Rp juta (Negotiable)

We are looking for an experienced, results-driven Head of Marketing to lead and execute our brand's offline, digital, and growth marketing strategy. This role is responsible for driving brand visibility, awareness, engagement, and conversion across TikTok and other social platforms, paid advertising channels, retail networks, parenting communities, events, and strategic partnerships.

The ideal candidate has strong expertise in TikTok marketing (organic and paid), performance advertising, retail marketing, brand activation, and growth strategy, preferably within FMCG, baby care, or parenting-related industries.

Key Responsibilities:

• Develop and execute a holistic offline and online marketing strategy aligned with business objectives and growth targets.

• Lead Social Media Strategy especially TikTok and Instagram strategy end-to-end, including content direction, creator collaboration, trend utilization, and performance optimization.

• Plan, and optimize paid advertising campaigns across TikTok Ads, Meta (Instagram & Facebook), and other relevant digital platforms.

• Drive growth marketing initiatives, focusing on customer acquisition, engagement, and retention through data-driven experimentation.

• Plan and oversee promotional campaigns across modern trade, general trade, and traditional retail channels.

• Drive in-store branding, merchandising, and point-of-sale (POS) marketing to maximize visibility and conversion.

• Lead offline brand activations, including baby fairs, parenting expos, pop-up events, and community engagement programs.

• Collaborate with retail partners and distributors to strengthen product placement and brand presence.

• Build and manage partnerships with parenting communities, hospitals, healthcare professionals (e.g., doctors), and key stakeholders to ensure credible and impactful marketing.

• Initiate and manage offline and online influencer campaigns, including TikTok creators and community figures.

• Work closely with Sales, E-commerce, and Online Marketing teams to ensure consistent messaging and campaign alignment.

• Supervise and develop a team of area promoters, digital marketers, and field marketing staff; set KPIs and monitor performance.

• Analyze campaign performance across offline and digital channels, generate insights, and continuously optimize strategies.

• Lead product launches, integrated campaigns, and the development of compelling marketing assets.

• Ensure consistent brand identity across all channels, touchpoints, and customer experiences.

Kualifikasi:

- Min. 3 years in Senior Role in Marketing

- Industry Expertise: The ideal candidate possesses a robust background in the FMCG industry, with a strong preference for those experienced in baby skincare and related consumer goods.

- Social Commerce & Sales: You have a proven track record of creating viral TikTok content that successfully drives GMV and measurable sales growth.

- Advertising Mastery: A deep, technical understanding of how digital advertising works and how to optimize ad performance is essential for this role.

- Proactive Leadership: We are looking for a hands-on leader who is willing to get involved in the day-to-day execution while guiding the team toward strategic goals.

- Brand & Community Building: You possess the strategic insight to build a brand from the ground up and the community knowledge to nurture a loyal customer base.

- Marketing Skill: The candidate must demonstrate the ability to conceptualize and execute large-scale, 360-degree marketing campaigns across both online and offline platforms.

- Merchandising Strategy: You have a strong grasp of merchandising principles to ensure products are effectively positioned and presented to maximize market appeal.