brand development
2 days ago
Job Responsibility
- Menyusun strategy perencanaan pengembangan arsitektur Brand Portfolio yang sesuai dengan Road Map pengembangan perusahaan baik berupa new product, product relaunch, maupun packaging relaunch yang meliputi pengembangan konsep / ide produk sampai persiapan komersialisasi
- Menggali possibility brand leverage dan mempelajari keunggulan produk berdasarkan kategori produk, baik dari product itu sendiri maupun packaging
- Membuat forecast produk dalam 3-5 tahun ke depan berdasarkan analisa potensi pasar
- Melakukan koordinasi perencanaan dan pelaksanaan launch produk baru bersama Team Brand
- Melakukan monitoring pasar untuk melihat trend produk yang sedang berlangsung
- Melakukan analisa efektivitas Marketing Strategy, Brand Strategy serta Pricing Strategy secara berkala
- Melaksanakan business development antara lain melalui upaya licensing atau aquisition dari suatu technology, sourcing dari sumber bahan baku
- Mengelola dan mengontrol penggunaan budget support
Qualifications
- Pendidikan minimal S1 dari Jurusan Farmasi / Sains (IPK minimal 3.00 / 4.00)
- Memiliki pengalaman minimal 1 tahun sebagai product development di Perusahaan FMCG
- Memiliki pengetahuan mengenai produk farmasi di Indonesia
- Mampu mengoperasikan Microsoft Office (Word, Excel, PowerPoint, dll)
- Memiliki kemampuan berbahasa inggris dengan baik (lisan dan tulisan)
- Memiliki kemampuan komunikasi yang baik serta kreatif
- Inisiatif, kreatif dalam menghasilkan ide-ide baru
- Dapat bekerja secara mandiri maupun dengan kelompok
- Memiliki kemampuan leadership baik dalam lingkup project (substantif) maupun dalam lingkup organisasi (kontekstual)
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