Senior Sales Representative

4 days ago

Cikarang, West Java, Indonesia PT DSL INDONESIA Full time

Job Summary:

The Senior Forklift Sales Representative is responsible for driving sales of forklift products and related services, building strong client relationships, and contributing to the overall growth strategy. This role requires deep knowledge of material handling equipment, strong sales skills, and the ability to understand customer operational needs.


Key Responsibilities:

Sales & Business Development

· Ability to prospect and find new customers (warehouse, logistics, manufacturing, retail, cold storage, etc.).

· Proficient in product presentations and unit demos.

· Able to negotiate prices, tenders, and prepare proposals.

  • Familiar with CRM, pipeline management, and target-driven
  • Identify and pursue new business opportunities in the forklift and material handling equipment sector.
  • Manage and grow a portfolio of existing customers to increase repeat sales and referrals.
  • Conduct market research to identify trends, competitor activity, and potential customers.
  • Develop and implement strategic sales plans to achieve and exceed sales targets.
  • Prepare and deliver compelling sales presentations and equipment demonstrations.

Customer Relationship Management

  • Build and maintain strong relationships with key decision-makers, procurement officers, and operations managers.
  • Act as the main point of contact for high-value clients, ensuring satisfaction and long-term loyalty.
  • Provide tailored solutions to meet customers' unique material handling requirements.

Technical & Product Knowledge

  • Maintain up-to-date knowledge of forklift types (e.g., electric, diesel, LPG), features, and applications.
  • Work with technical teams to recommend suitable equipment configurations.
  • Understanding of forklift products: electric forklifts, diesel forklifts, reach trucks, pallet movers, stackers.
  • Understanding of technical specifications: capacity (tons), mast height, battery type (Li-ion/Lead Acid), gradeability, turning radius.
  • Basic knowledge of warehouse operations and material handling is a plus
  • Able to read basic technical drawings and understand customer application requirements
  • Assist in training junior sales staff and internal teams on forklift specifications and use cases.

Sales Process Management

  • Prepare quotations, proposals, and sales contracts in line with company policies.
  • Coordinate with internal departments (e.g., logistics, finance, service) to ensure smooth order processing and after-sales support.
  • Track and report on sales activities using CRM systems.

Market & Competitor Intelligence

  • Monitor industry trends, competitor offerings, and customer feedback to refine sales strategies.
  • Participate in trade shows, industry events, and customer site visits as a company representative.

Requirements:

  • Minimum 3 years of proven sales experience in forklift, industrial equipment, or material handling industry.
  • Strong technical understanding of forklift equipment and warehouse operations.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to work independently and manage a sales territory effectively.
  • Proficiency in CRM tools and MS Office Suite.
  • Bachelor's degree in Business, Engineering, or related field is preferred.
  • Valid driver's license and willingness to travel.
  • Willing to travel on business.
  • Willing to work in the field plus some administrative work

Soft Skills:

· Clear, persuasive, and professional communication skills.

· Target-oriented and problem-solving.

· Hardworking and persistent.

· Able to work with service teams and technicians.

· High integrity and a positive attitude.


Key Performance Indicators (KPIs):

  • Sales revenue and target achievement (unit)
  • Customer acquisition and retention rate
  • Number of customer visits per week.
  • New leads created per month.
  • Number of product demos and client visits
  • Customer satisfaction scores
  • Sales cycle length and deal closure rate

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