Marketing Communication Manager

2 days ago

Makassar, South Sulawesi, Indonesia PT Harapan Jaya Multi Bisnis Full time 3,000,000 - 6,000,000 per year

Marketing Communication Manager:

Responsibility :

  1. Brand Strategy & Positioning: (warna logo, desain booth, merchandise, dll), juga menjaga konsistensi brand melalui offline & online brand activation secara eksternal maupun internal (kalender, desain pricelist, papan nama toko, Signage pabrik, sosial media, website, dst)

  2. Public Relation & Media Handling: Menyebarkan press release, artikel, berhubungan dengan media dan asosiasi industri (REI, INKINDO, APINDO, dst)

  3. Ads & Campaign: Menjalankan iklan dan membuat kampanye marketing yang sesuai dengan Brand Strategy

  4. Digital marketing: SEO, Email marketing, dst

  5. Events: Menyelenggarakan dan/atau turut serta dalam sponsorship, event customer gathering tahunan, maupun kegiatan promosi lainnya

  6. Brand Improvement Handling: Memfasilitasi potensi pengembangan brand dengan layanan Customer Service (CS), Focus Group Discussion (FGD), Survey formal/informal, dan mengkomunikasikan pain point customer yang perlu diimprove oleh divisi terkait (produksi, sales, logistik, dst) demi positioning brand yang lebih kuat dipasar

B. KPI (Key Performance Indicator)

  1. Brand Awareness: Survey, FGD, online data analytic (google, website, dst)

  2. Lead Generation

  3. Brand Positioning: mencerminkan positioning dan Unique Selling Point (USP) setiap brand atau produk

  4. Budget usage (berbanding target dan realisasi omset): Sebagai Marketing digital harus mengikuti dan peka terhadap pertumbuhan omset realisasi dari divisi sales supaya budget marketing berbanding seimbang dengan omset yang di hasilkan

Kualifikasi :

  • Minimal S1 di bidang Ilmu Komunikasi, Pemasaran,Mangemen atau Bidang terkait
  • Pengalaman Min 3-4 tahun di bidang Marketing Digital, public relation atau posisi yang serupa
  • Menguasai Strategi digital Marketing ( Social Media, google ads, Facebook ads, Instagram ads, dll )
  • Kreativ Inovatif dan Proaktif dalam menghasilkan Ide ide campange
  • Familiar dengan Software Design Seperti Canva, dan aplikasi Video editing Seperti Capcut, Dll
  • Mahir menggunakan MS Office ( Word, Excel, Power Point
  • Mampu Memimpin Tim dengan Baik dengan track Record Yang bisa di pertanggung jawabkan

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