Brand and Communications Manager

6 days ago

Central Jakarta Jakarta, Indonesia PT. Alam Anugerah Lestari Full time 90,000,000 - 120,000,000 per year

Echo Nusantara is a premium bird's nest company under the Arsari Group, dedicated to excellence in quality, experience, and storytelling. We are seeking a Brand and Communication Manager who will lead the evolution of our brand presence and shape how we communicate with the world.

Key Responsibilities:

  • Develop and implement integrated brand and communication strategies to strengthen brand awareness and position our product as a premium offering.
  • Ensure consistent brand messaging across all internal and external communication channels.
  • Lead content creation for campaigns, media relations, press releases, digital platforms, and product storytelling.
  • Manage brand assets, tone of voice, and visual guidelines in collaboration with creative and marketing teams.
  • Coordinate with cross-functional teams (Product, Sales, Customer Experience) to ensure brand consistency across all customer touchpoints.
  • Monitor market trends, customer insights, and competitor activities to refine and sharpen brand strategies.
  • Build and manage relationships with media, KOLs/influencers, and PR agencies to drive brand visibility and credibility.

Key Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field (Master's is a plus).
  • Minimum 5 years of experience in brand, communication, or marketing roles, preferably in premium/luxury or consumer goods industries.
  • Strong strategic thinking, creative communication skills, and a passion for building distinctive brands.
  • Proven experience in managing PR, media, and influencer engagement.
  • Solid understanding of digital and offline brand communication platforms and channels.
  • Excellent project management and leadership abilities.
  • Mandarin language proficiency is a plus.

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