Growth Performance
7 days ago
About the role
As the Growth Performance & Campaign Manager at PT. LUNA BOGA NARAYAN (Kopi Janji Jiwa), you will be responsible for driving the company's digital marketing strategy and leading the execution of high-impact campaigns across various digital channels. In this full-time role, you will be based in West Jakarta, Jakarta and play a crucial part in achieving the company's ambitious growth objectives.
What you'll be doing
- Develop and implement effective digital marketing strategies to acquire new customers and increase retention
- Oversee the planning, execution, and analysis of performance-driven campaigns across search, social media, and other digital platforms
- Continuously monitor and optimise campaigns to improve key metrics such as conversion rates, customer acquisition cost, and return on investment
- Collaborate with cross-functional teams to ensure seamless integration of marketing activities with overall business goals
- Analyse and interpret data to generate insights that inform decision-making and drive strategic initiatives
- Stay up-to-date with industry trends and best practices in digital marketing to identify opportunities for innovation and growth
What we're looking for
- Minimum 5 years of experience in digital marketing, with a strong track record of planning and executing successful campaigns
- Proven expertise in search engine optimization (SEO), search engine marketing (SEM), social media marketing, and other digital marketing disciplines
- Excellent analytical skills and the ability to use data-driven insights to inform strategic decision-making
- Strong project management skills and the ability to work collaboratively with cross-functional teams
- Familiarity with digital marketing tools and platforms, such as Google Analytics, Google Ads, and social media advertising platforms
- A creative and innovative mindset, with the ability to think outside the box and develop unique marketing solutions
- Excellent communication and presentation skills to effectively convey ideas and recommendations to stakeholders
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