Performance Marketing Specialist

2 days ago


Jakarta, Indonesia Alterra Full time

Position Summary:
Area of Responsibilities:
Responsible for the end-to-end process of paid marketing channels for particular missions from planning, execution, optimization, and reporting to to achieve growth according to the business directions and perspective stakeholders.

1. Create and manage paid marketing channels as needed.
2. Manage campaign budgets; monthly budget adjustments and discrepancies reconciliation.
3. Day-to-day monitoring, tracking, reporting, and optimization campaign.
4. Measure campaign performance through analytics tools and provide actionable insights.
5. Optimization of campaigns to achieve the best results and achieve KPI targets (Cost per Lead, ROAS)
6. Generate regular campaign performance reports, provide recommendations through data.
7. Work with other teams on brainstorming, planning, execution and reporting for all campaigns.
8. Researching and analyzing competitor.
9. Update the latest information about all news related to digital marketing.

Requirements:

- Bachelor’s Degree (S1), preferably in marketing, communication, or related field.
- Minimum 2 years of proven working experience in digital marketing.
- Possess a good understanding of web analytic & paid ads.
- Past experience with web analytics, A/B testing, and inbound marketing tactics.
- Experience in optimizing landing pages and user funnels.
- Ability to handle the budget for paid ads.
- Familiar with some basic tools such as Google Analytics, Webmasters & AppsFlyer.
- Familiar with Google Ads & Facebook Ads Manager.
- Proficient using smart CTAs and smart form features to optimize for the lifecycle stage and progressively profile our leads.
- Good time-management skill.
- Ability to multitask & prioritize duties.
- Strong interpersonal and communication skills.

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