Senior Performance Marketing Specialist
2 months ago
**About Vertical Institute**
Vertical Institute prepares individuals for the jobs of tomorrow. We are at the forefront of tech education, providing cutting-edge courses to individuals eager to upskill and stay relevant in today’s rapidly changing world. We specialize in teaching in-demand skills and building the next generation of changemakers and inventors through our world-class tech bootcamps in data analytics, AI, cybersecurity, UX/UI, and beyond.
Vertical Institute is accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).
We are seeking an analytical and results-oriented Senior Performance Marketing Specialist to supercharge our performance marketing campaigns.
**Roles & responsibilities**
- Run and optimise campaigns on Meta, Google, TikTok, LinkedIn, and more to improve campaign performance and drive KPI success.
- Monitor, analyse, and report performance results on a daily, weekly, or monthly basis.
- Proactively provide recommendations and suggestions to deliver actionable audience and optimisation-based insights.
- Work with cross-functional teams (creative, growth marketing, tech, and SEO) to establish marketing strategies to support revenue goals.
- Analyse data to monitor revenue performance and uncover areas for improvement in our performance marketing team.
- Create, manage and experiment with new channels and strategies to increase revenue
- Management of monthly budgets to ensure efficient and effective marketing spend.
- Produce and present regular performance reports, sharing insights via Looker Studio.
**Requirements**:
- At least 4 years of performance marketing experience
- At least a bachelor’s degree in marketing, communications, business or any related field is preferred
- Highly analytical and comfortable working with data sets to glean insights, with demonstrated ability to organise and consolidate multiple data sources for analysis and reporting
- Comfortable with working cross-functionally within the Marketing team as well as with other business functions, with a strong desire to learn and collaborate
- Driven, proactive, and detail-oriented individual with proven technical and analytical aptitude, with a curiosity for testing and innovation.
- Have a passion for technology and education
- A self-starter that loves a fast-paced environment and new challenges
- High level of initiative with the ability to perform under pressure and tight deadlines
- Strong sense of ownership and accountability
- Excellent written and verbal communication skills is a must
- Passionate about tech education and the mission of Vertical Institute.
**What We Offer**
- Remote work arrangement.
- Competitive salary.
- Opportunity to work in a fast-paced, dynamic, and innovative environment.
- A collaborative and inclusive work environment.
- Chance to make a meaningful impact on learners’ careers and lives.
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