Senior Digital Marketing Specialist

23 hours ago

Jakarta, Indonesia Jiva Agriculture Full time

Growth**Senior Digital Marketing Specialist**:

- Jakarta,Jakarta
- Full Time
- Jiva is seeking a Senior Digital Marketing Specialist with a superstar track record in performance marketing, branding, in-app marketing, and website marketing. You will be responsible for creating and executing digital marketing strategies to attract farmers, micro collectors, and retailers to join our platform, and to grow our brand awareness in challenging markets. You should be a data-driven marketer, with a deep understanding of appsflyer, google analytics, clevertap, and webflow, and the ability to think out of the box to reach our target audience.**Key Accountabilities**Develop, implement, and optimise digital marketing strategies to attract and retain users on our platform
-Manage performance marketing campaigns across various channels, including search, display, and social media
-Oversee branding efforts to build a strong brand presence and increase brand recognition among our target audience
-Build strong segmentation and cohort models that optimise targeting for our paid media marketing
-Help devise and executive content strategies for SEO related marketing for our websites
-Collaborate with cross-functional teams to optimise in-app and website user experience and conversion rates
-Collaborate with product, operations, and design teams across Jiva to drive awareness around specific features (new and existing) or rule changes
-Utilise tools such as appsflyer, google analytics, clevertap, and webflow to measure and optimise campaign performance
-Continuously explore new marketing channels and strategies to reach our target audience in emerging markets
-Manage marketing budgets and allocate resources efficiently to achieve ROI goals

**Competencies**Strong data analytics skills, high proficiency with excel, data studio or other data analytics platform experience is a must, SQL is a plus
-Ability to analyze campaign and web performance and trends to understand effectiveness and ROI
-Fluency with google analytics, meta analytics, and appsflyer. Experience with CleverTap and Mixpanel is a bonus.
-Strong project management skills (planning, managing deadlines and objectives, delivering recommendations) and experience driving projects end-to-end
-Creative problem-solving abilities and willingness to think outside the box
-Ability to work independently and thrive in a fast-paced, dynamic environment
-A team player with excellent collaboration and interpersonal skills
-Exceptional communication and presentation skills
-Passion for technology, agriculture, and social impact
-Ability to design marketing materials using Figma, Adobe Suite or similar is a plus
-Native Bahasa Indonesia speaker, and strong “professional/business” English language proficiency (written and spoken)

**Qualifications & Experience**Bachelors degree in marketing / media and communications / digital media, or other relevant degree
-4+ years’ experience running performance, search, SEO, and display marketing
-Experienced in driving experimentation loops (including A/B), including designing and running experiments to track improvement in ad & website conversion rates
-Experience working in start-up or agency environments with small teams. This is an executing role with limit support

**Key Performance Indicators & Conduct Requirements**:
Improve current CAC for farmer, retailers, and micro collectors
Improve current retention rates, and size of installed user base across Jiva’s products and services
-Performance marketing campaign ROIs
-Brand awareness and recognition in target markets
-Experimentation delivery and tracking
-Cost efficiency and budget management

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