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Senior Specialist, Marketing

5 months ago

Jakarta, Indonesia Mastercard Full time

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion

for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Senior Specialist, Marketing

Overview

Marketing Senior Specialist

Support the development of country marketing and public relations campaign end to end to end including press releases, sales materials development, advertising campaigns, and in-person and virtual events/ webinars.

Analyzes campaign performance using specified measures and evaluation metrics and provide recommendations for improvements.

Social Media Management: collaborate with Agency to develop content calendar and create engaging contents.

Role
- Localize global and regional contents, including facilitating/reviewing translated materials, to ensure content relevance for use in Indonesia.
- B2B Marketing: create co-marketing campaigns with partners.
- Actively collaborates with cross-functional and regional/global teams to ensure cohesive messaging and branding, assisting in sales pitches and creating co-marketing campaigns with partners and merchants.
- Proactively monitors and analyzes market trends and best practices to identify new opportunities.
- Effectively partners with third parties (e.g., marketing agencies, translation agencies, event organizers, etc.) to drive desired outcomes including managing administrative work related to agencies such as contracts, POs, and Invoices.

About you:

- Bachelor’s degree in Marketing Business, or a related field.
- 3+ years of experience in marketing and public relations.
- Excellent communication and interpersonal skills both in Bahasa Indonesia and English.
- Experience in budget management and third-party management.
- Demonstrated ability to independently execute successful marketing and public relations campaigns.
- Familiarity with digital marketing and tools.
- Strong analytical and problem-solving skills.
- Proactive and self-motivated with a desire to learn and grow.
- Have ownership mindset, consider P&L, and puts forward a detailed and thorough planning process.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;- Ensure the confidentiality and integrity of the information being accessed;- Report any suspected information security violation or breach, and- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.