Market Research Lead
7 days ago
Company Overview
">Potentia HR Consulting's esteemed client is a reputable FMCG manufacturing company, exceling in Personal Care, Beauty Care, Home Care, Cooking Oil, and F&B sectors.
">Job Summary
">We are seeking an experienced Market Research Lead to drive strategic market intelligence initiatives. The ideal candidate will have a strong background in market research and analysis, with in-depth knowledge of consumer behavior and market trends.
">Key Responsibilities
">- ">
- Conduct comprehensive market research and analysis to identify key industry trends, consumer behavior, and competitive landscapes.">
- Employ various research methodologies, such as surveys, focus groups, and data mining, to gather relevant data.">
- Analyse data and present actionable insights and recommendations to the company.">
- Stay updated on industry developments and changes in consumer behavior to provide timely and relevant market intelligence.">
- Collaborate with cross-functional teams to develop and implement marketing strategies based on market insights.">
- Monitor and track the effectiveness of marketing campaigns and provide recommendations for improvement.">
Qualifications
">The successful candidate will hold a Bachelor's degree in Marketing, Business, or a related field and possess at least 10 years of experience in market research and analysis, preferably in a consulting or agency environment.
">They will demonstrate strong analytical skills, with the ability to interpret complex data and draw actionable insights. In-depth knowledge of market research methodologies and tools is also essential.
">Estimated Salary Range
">Rp. 25,000,000 - Rp. 40,000,000 per annum, depending on qualifications and experience.
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