Marketing Campaign Lead
5 days ago
About Gojek Group
We are a leading technology company in Southeast Asia, committed to delivering exceptional customer experiences through our various products and services. Our mission is to drive growth and innovation in the region, while creating opportunities for our users, partners, and employees.
Role Overview
The Marketing Campaign Lead will play a critical role in driving the growth of our e-commerce platform, GoMart. This position requires a seasoned marketing professional with expertise in digital advertising, data analysis, and team leadership.
Key Responsibilities
- Develop and execute digital marketing strategies to increase brand awareness, app visits, and checkout orders.
- Analyze marketing data on analytics platforms to inform campaign optimization decisions.
- Plan, execute, and measure experiments to improve marketing metrics and cost efficiency.
- Collaborate with cross-functional teams to ensure end-to-end customer experience excellence.
Requirements
- At least 5-7 years of experience in managing digital advertising campaigns, with a focus on display ads, search, and programmatic advertising.
- Experience optimizing lower funnel/retargeting channels such as SRN, partner networks, programmatic, and catalogue ads.
- Strong analytical skills, with the ability to derive actionable insights from advertising performance metrics.
- Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams.
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