Digital Marketing and Social Media Strategist
2 weeks ago
Glints is seeking a skilled Digital Marketing and Social Media Specialist to lead brand awareness, content creation, and community engagement efforts. The ideal candidate will develop and execute multi-channel campaigns, optimize performance, and create compelling content.
Key Responsibilities:
- Market Research: Conduct research to understand target audiences, competitors, and industry trends.
- Campaign Development: Collaborate with internal teams to define campaign goals, objectives, and KPIs.
- Digital Marketing Strategies: Implement digital marketing strategies across various channels (e.g., Google Ads, Facebook Ads, LinkedIn) to drive brand awareness and lead generation.
- Campaign Optimization: Monitor, analyze, and optimize the performance of digital marketing campaigns using tools like Google Analytics to ensure maximum ROI.
- SEO Best Practices: Utilize SEO best practices to improve website content and visibility.
- Content Creation: Develop and manage content calendars for newsletters, emails, and EDM that align with overall campaign goals.
- Content Production: Write and design high-quality, engaging content that maintains brand consistency and drives audience engagement.
- Community Engagement: Lead the content production process, from ideation to execution, including design and video editing when necessary.
- Success Stories: Create compelling narratives and case studies showcasing participants' success stories to inspire and motivate the organization's community.
- Engagement Strategies: Develop strategies to foster active engagement and participation within the Leadapreneur community.
- Interactive Content: Create and manage interactive content that encourages collaboration and knowledge sharing among participants.
- Community Support: Respond to community inquiries and feedback, promoting a positive and inclusive atmosphere.
Key Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: Min. 3-5 years of experience in digital marketing or a related role, focusing on content production and community engagement.
- Digital Marketing Knowledge: Strong digital marketing knowledge (SEO, SEM, social media, email marketing).
- Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling content and inspire audiences.
- Proficiency: Proficiency in project management tools and digital marketing platforms (e.g., Google Analytics, social media schedulers, email marketing platforms).
- Design and Video Editing Skills: Experience with tools like Canva, design and video editing skills are a bonus.
- Innovation: A passion for innovation and keeping up with the latest trends in digital marketing and content production.
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