Marketing Director for Brand Growth

1 month ago


Kota Administrasi Jakarta Barat, Jakarta, Indonesia Potentia HR Consulting Full time

About the Role:

We are seeking a seasoned Marketing Director to lead our brand growth strategy. As a key member of our team, you will be responsible for driving brand visibility, enhancing market positioning, and leading the marketing team to achieve strategic objectives.

Company Overview:

Potentia HR Consulting prides itself on partnering with innovative companies that distribute lifestyle goods for the Indonesian market. Our clients source their products internationally and provide high-quality goods to discerning consumers. We prioritize form that never gets in the way of function.

Job Description:

The ideal candidate will have 7-10 years of marketing experience, with at least 4 years in a leadership role. They should have previous experience in lifestyle, retail, or consumer goods, particularly in premium or lifestyle sectors. A strong background in developing and executing social media strategies on platforms like Instagram and TikTok is essential.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy focused on brand positioning, customer engagement, and market differentiation.
  • Drive brand equity and strengthen market presence, ensuring consistent and impactful messaging across all channels.
  • Oversee all communications efforts, with an emphasis on social media platforms (Instagram, TikTok), and maintain a cohesive brand voice and identity. Ensure alignment with overarching brand goals, fostering engagement and connection with the target audience.
  • Lead the digital marketing strategy, including paid social, email marketing, and online advertising. Work closely with digital marketing teams to optimize campaigns and ensure alignment with strategic objectives.
  • Manage end-to-end campaign processes, from ideation through execution. Collaborate with cross-functional teams to create high-impact campaigns across digital and offline channels.
  • Streamline and optimize marketing department workflows, introducing best practices and efficient processes to improve productivity and communication.
  • Provide leadership and guidance to the marketing team, promoting growth, collaboration, and accountability. Ensure alignment with strategic goals and high standards of performance.
  • Leverage data and insights from campaigns and market research to inform decision-making, optimize strategies, and measure success.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 7-10 years of marketing experience, with at least 4 years in a leadership role.
  • Previous experience in lifestyle, retail, or consumer goods is preferred.
  • Proven experience in developing and positioning brands within competitive markets, particularly in premium or lifestyle sectors.
  • Strong background in developing and executing social media strategies on platforms such as Instagram and TikTok, with a deep understanding of digital engagement.
  • Expertise in paid social, email marketing, and online advertising, with a data-driven approach to campaign measurement and optimization.
  • Proven ability to manage multi-channel campaigns, balancing both digital and offline marketing efforts.
  • Strong organizational and process optimization skills with a track record of enhancing team performance.
  • Firm leadership with the ability to inspire and guide a team, fostering a culture of collaboration and accountability.
  • Strong analytical skills to interpret data, evaluate performance, and drive informed marketing decisions.

Salary: $80,000 - $110,000 per annum, depending on experience and qualifications. The salary range is based on industry standards and national averages.



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