Strategic Marketing Professional

4 days ago


Jakarta, Jakarta, Indonesia PT. Ichigo Indonesia Inti Full time
Marketing Associate

We are seeking a skilled Marketing Associate to drive our brand image and foster business growth through impactful PR, influencer marketing, and partnerships.

  • PR Strategy:
    • Develop and execute PR strategies to enhance brand reputation, increase brand awareness, and manage brand image.
    • Create press releases, media kits, and other PR materials for distribution to media outlets and key stakeholders.
    • Foster relationships with journalists, bloggers, and industry influencers to secure media coverage and PR opportunities. Monitor and track media coverage, prepare media reports, and analyze PR campaign results.
  • Influencer Marketing:
    • Develop and implement influencer marketing strategies to promote the brand and products/services.
    • Identify and engage with relevant influencers, content creators, and industry experts for collaborations and partnerships.
    • Manage influencer relationships, including negotiation of contracts, briefing on campaign objectives, and tracking performance.
  • Partnerships:
    • Collaborate with partners to develop joint marketing campaigns, co-branded content, and cross-promotional initiatives.

Qualifications:

  • Bachelor's Degree from an accredited university with a minimum GPA of 3.00, majoring in marketing communication or marketing is preferred.
  • Fluency in written and spoken English and Bahasa.
  • 1-3 years of experience in marketing, PR, KOL, or partnerships.
  • Problem-solving and information analysis skills.
  • Plus point if you have experience with any marketing-related tools and understand marketing metrics like CPA, CPM, and impressions.
  • Ability to prioritize and manage time effectively.
  • Well-organized, disciplined, and with high initiative.


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