Marketing Innovations Strategist
1 week ago
About the Role
ASUS Indonesia's Customer Experience Department is looking for a Channel Marketing Lead to craft innovative campaigns, build meaningful relationships, and ensure our brand continues to shine.
Responsibilities
- Lead a team of 3 channel marketing specialists.
- Develop and execute trade marketing strategies to increase brand visibility in the channel.
- Collaborate with the marketing team to create point-of-sale materials.
- Ensure optimal placement of point-of-sale materials in stores to maximize visibility and appeal.
- Collaborate with the sales team to secure prime retail locations for ASUS branding.
- Conduct research to understand market trends, competitor activities, and consumer behavior in retail environments. Use insights to identify opportunities for growth and innovation.
- Manage resources to prioritize markets and channels.
- Align trade activities with marketing, product management, and sales teams.
Requirements
Min. Education: S1
Essential Skills
- Purchasing
- People Management
Desirable Skills
- Good Communication
- Strategic Thinking
- Coordination Skills
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