Growth Marketing Head

1 week ago


Jakarta, Indonesia Amartha Full time

**Key Responsibilities**:

- Growth and Marketing Strategy:
- Collaborate with business units to design and implement marketing initiatives for customer acquisition and retention.
- Develop strategies to increase active user base and drive transaction frequency for key products.
- Digital Adoption:
- Lead digital adoption efforts for the mobile app and specific products, driving installs, registrations, and sustained usage.
- Identify and address barriers to digital engagement, tailoring initiatives for different customer segments.
- Campaign Execution:
- Oversee performance marketing campaigns and customer lifecycle initiatives to meet KPIs.
- Leverage data insights to optimize acquisition and engagement efforts across channels.
- Cross-Functional Collaboration:
- Partner with product, business development, and customer experience teams to align marketing strategies with product roadmaps.
- Act as a bridge between marketing and operations to ensure smooth implementation of campaigns.
- Data-Driven Decision Making:
- Use analytics to monitor customer behavior and campaign performance.
- Generate insights to inform future strategies and enhance ROI.

**Requirements**:

- Experience:
- Minimum 8 years of experience in financial services, fintech, or digital-first companies.
- Proven success in growing digital products or financial services offerings.
- Preferred Background:
- Previous business experience in lending products, investment products, or payment products
- Previous roles in product management, marketing, business development, or sales management.
- Hands-on experience in performance marketing, customer lifecycle management, or digital adoption initiatives.


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