Senior Brand Manager
6 days ago
**Areas of Responsibilities**:
- Business Planning (Sales, Margin, Profit)
- Set and manage KPI's for Sales and Margin, OTB's, Stock Cover, Aging, Supply Chain to drive profitability of the Brand
- Regular monitoring of sales & margin (both actual & forecast) against concept business plan to identify problem areas and thereby prepare action plan
- Regular review of sales & stock KPI’s such as BP, LFL, Stock Turn, Sell through, Covers, Ideal Stock, Closing Stock, Markdown Spend, Ageing stock, etc.
- Review allocation & distribution strategy to secure the right assortment across the graded stores and thereby align sales & stock mix across categories
- Review Commercial calendar to identify upcoming campaigns & collabs and thereby prepare range planning to secure effective launch
- Liaise with VM team for timely implementation of campaign assets
- Review merchandise allocation strategy & department grading based on forecasted sales & intakes
- Regular meeting with brand Principal. Initiate Business review meetings monthly & quarterly with Brand Principal
- Prepare & manage stock build plan for effective launch of new store openings
- Prepare Pricing, Markdown & Promotional strategies for the concept
- Sign off on Monthly TDD’s based on forward sales plan
- Buy plan analysis to determine high/low closing stock depts and thereby review their respective OTB’s based on left to act
- New Store Opening - mapping & allocation plan to secure launch
- Set & drive the team’s daily routines & priorities, ensure the deadlines are met
- Mentor & Coach the team and thereby groom them to the next level
- A Bachelor degree holder from a reputable University
- Minimum 5 year experience in any of the following areas: new brand development, sales and marketing, merchandising and supply chain
- Excellent communication skills in English and Indonesian, comfortable working with different levels of people
- Proficiency in Excel and Microsoft Office Suite with great analytical skills
Department
Brand Management
Role
Footwear
Locations
Head Office
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