Marketing Manager

3 weeks ago


Badung, Indonesia High and Low Headhunters Full time

Are you a motivated individual with solid managerial experience searching for a fresh career opportunity? One of Pererenan’s popular beachside venues is looking for a Marketing Manager to join their team immediately.

**Requirement**:

- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3-5 years of experience in marketing, preferably in the F&B industry.
- Proven track record in creating and executing successful marketing campaigns.
- Strong knowledge of digital marketing strategies, including social media, SEO, and paid advertising.
- Proficiency in content creation, copywriting, and visual storytelling.
- Strong analytical skills to interpret marketing data and measure campaign success.
- Creative thinker with the ability to develop unique marketing ideas tailored to the brand.
- Strong interpersonal and communication skills to collaborate with teams and external partners.
- Proficiency in marketing tools and platforms such as Google Analytics, Canva, Adobe Creative Suite, and social media scheduling tools.
- Fluent in English, both written and spoken (knowledge of Bahasa Indonesia is a plus).

**Responsibilities**:

- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Analyse market trends, customer insights, and competitive landscape to identify opportunities for growth.
- Set marketing goals and KPIs, regularly reviewing performance to ensure targets are met.
- Plan and execute multi-channel marketing campaigns, including offline and non-digital channels.
- Oversee content creation, ensuring messaging aligns with the brand voice and resonates with the target audience.
- Manage the marketing budget effectively to maximise ROI, ensuring all initiatives are cost-efficient.
- Collaborate with an external digital marketing agency to ensure campaigns align with overall marketing objectives.
- Prepare and hand over all necessary assets, including branding guidelines, content, visuals, and other materials, to the agency.
- Maintain clear communication with the agency to track performance and ensure deliverables meet expectations.
- Identify marketing tasks or projects that require outsourcing, such as graphic design, video production, or specialised campaigns.
- Source and manage external vendors, agencies, or freelancers to ensure timely and high-quality deliverables.
- Ensure all outsourced activities align with marketing objectives and are executed within the allocated budget.
- Strengthen brand positioning and ensure consistent branding across all platforms.
- Collaborate with internal teams to maintain a cohesive brand image.
- Drive public relations initiatives to enhance brand reputation.
- Lead and mentor the marketing team, fostering a culture of creativity and high performance.
- Work cross-functionally with sales, product, and other departments to align marketing initiatives with company goals.
- Monitor and report on campaign performance, providing actionable insights to optimise future efforts.
- Utilise data analytics tools to track metrics such as customer acquisition, conversion rates, and retention.
- Build and maintain relationships with external vendors, agencies, and partners.
- Represent the company at industry events and networking opportunities.

**Benefits**:
Competitive salary according to experience + BPJS


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