Marketing Communication Manager
2 weeks ago
As a Marcom Manager, you will lead the development and execution of marketing and communication strategies that drive brand awareness, engagement, and customer loyalty. You will be responsible for creating unique and engaging campaigns that attract new patrons, retain loyal customers, and elevate the nightclub's presence both online and offline.
**Key Responsibilities**:
- **Brand Strategy & Development**:
- Develop and execute comprehensive marketing strategies to elevate the bar & nightclub’s brand identity.
- Ensure consistent brand messaging across all platforms, including social media, website, and in-house promotions.
- **Public Relations & Media Relations**:
- Cultivate relationships with influencers, media outlets, and local personalities to boost our public profile.
- Handle press releases, media inquiries, and event coverage to maintain a positive brand image.
- **Event Promotion**:
- Lead the marketing efforts for events, special nights, and guest DJ appearances.
- Design and implement promotional strategies to maximize attendance and engagement at events.
- **Social Media & Digital Marketing**:
- Manage social media accounts (Instagram, Facebook, TikTok, etc.) and create engaging content to grow the bar & nightclub’s digital presence.
- Develop paid social media campaigns and track their performance.
- **Collaboration & Team Leadership**:
- Collaborate with the creative team, DJs, and event coordinators to ensure all marketing materials align with the nightclub’s image.
- Manage and mentor a small team of marketing and PR assistants.
- **Customer Engagement & Loyalty**:
- Implement strategies to engage regular customers, create loyalty programs, and increase repeat visits.
- Monitor and analyze customer feedback to improve experiences and promotional offerings.
- **Market Analysis & Reporting**:
- Conduct market research to stay up to date with industry trends and competitors.
- Analyze the effectiveness of marketing campaigns, adjusting strategies as needed.
- **Budget Management**:
- Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
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