Brand Manager, Moba, Indo

1 week ago

Jakarta, Indonesia Riot Games Full time

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title _League of Legends_ to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it's for them that we continue to evolve and improve the _League of Legends_ experience.

We're looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you're passionate about games. We embrace those who see things differently, aren't afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As **a Brand Manager Indonesia & Malaysia - Moba Games,** you will be responsible for overseeing the Indonesia & Malaysia marketing and publishing initiatives for all MOBA games which includes "League of Legends" on PC, "League of Legends: Wild Rift" on mobile and potentially future MOBA games. You will be reporting directly to the Country Manager of Indonesia & Malaysia and will help shape the branding of games and products as well as ensure successful delivery of marketing contents and campaigns by working with internal teams and third party operators through the APAC region.

**Responsibilities**:- Develop branding and marketing strategies for all MOBA games in both Indonesia & Malaysia
- Work with publishing partner to bring the best experience for Riot games players
- Evaluate, advocate, and drive new initiatives that elevate and reinforce the games brands
- Lead the execution of branding and marketing programs to promote our games in collaboration with APAC teams as well as local agencies
- Oversee the development of local marketing assets to ensure they are of the highest standards and in alignment with our brand guidelines
- Manage the communication pipeline and coordinate communication across various channels such as social media and web
- Manage the content roadmap and publishing plans, and align them with multiple stakeholders
- Monitor the communities and keep the team informed of our players' sentiments, suggesting actions items when appropriate.
- Establish and use KPIs to steer our marketing efforts to maximize performance

**Required Qualifications**:- **Experienced marketer**: You have a bachelor's degree and 5+ years of marketing experience with a deep understanding of the market in Indonesia & Malaysia.
- **Languages**: English, Indonesian (business proficiency) You are fluent in written and spoken English communication as well as proficient in Indonesian.
- **Strategic and insight-informed**: You have the ability to see the big picture and utilize your suite of skills to level up our channels; you root these insights in strong analysis metrics and stats and know how to turn an insight into a big idea.
- **Creative and driven**: you are able to drive for big change, able to think out of box, as well as set right goals and targets. You have the ability to navigate through ambiguous situations and find answers while being a self-starter and action oriented.
- **Team Player**: you have strong networking & engagement skills and collaborate with multiple teams (internal and across regions as well as external vendors). With visionary and thought leadership, you possess a clear sense of ownership while getting your hands dirty.

**Desired Qualifications**:- Strong experience of marketing in Tech, industry (exposure to game, entertainment, esports industry is preferred). Able to demonstrate experience in strategic marketing planning and also budget management.
- Aware and have a positive relationship towards MOBA & esports (as a player or as industry player)
- Strong understanding of consumer market in Indonesia & Malaysia

**Our Perks**:
Riot has a focus on work/life balance, shown by our open paid time off policy, in addition to other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner and children, and a 401k with company match. Check out our benefits pages for more information.

**Riot Games fosters a player and workplace experience that values teamwork embodied by the **Summoner's Code** and **Community Code**. Our culture embraces differences as a strength, and our values are the guiding principles for how we approach work. We are committed to putting diversity and inclusion (D&I) at the center of everything we do, and promoting a fair and collaborative culture where Rioters treat one another with dignity and respect. We encourage you to read more about our value of **thriving together** and our ongoing work to build the **most inclusive company in Gaming**.**:
**_It's our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and

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