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Brand Manager

5 months ago

Jakarta, Indonesia Manuva Full time

Brand GTM Strategy & Portfolio Management (P&L)
- New Product Development
- Market Research, competitor analysis, internal portfolio analysis
- Trade Marketing
- Pricing Strategy
- Campaign & Promotion Strategy
- Brand awareness strategy
- Distribution Channel

**Duties and Responsibilities**:

- Design the brand narrative & strategy, identify marketing channels, and assist in the GTM plans based on market analysis, competitors’ analysis and internal portfolio analysis.
- Leading end to end brand portfolio including new product development.
- Develop competitive brand/product positioning (4Ps) of assigned project/brand
- Performing and conducting consumer insight, market research, forecasting to provide innovation in brand development.
- Managing and responsible for all activities related with the brand such as campaigns, advertising, media planning, market activation, consumer & trade promo, pricing, financial mix and P&L management.
- Evaluating new product launch within the brand, and management product portfolio.
- Responsible for on time project delivery as well as driving the collaboration and coordination with related stakeholders
- Manage analytics, providing stakeholders with in-depth analysis of site and channel performance considering analysis of traffic/demand, conversion funnel and ROI from marketing tactics

**Minimum Qualifications**
- Bachelor degree; with at least 1-3 years’ experience in consumer marketing in a brand manager role within the FMCG / F&B industry is preferred
- Experienced in developing brand strategy to push and champion a new brand to the right market
- Responsible for the execution of the brand strategy developed.
- Experienced in offline trade marketing strategies and executions.
- Demonstrate strategic and logical thinking with structured communication and data-driven approach.
- Experienced in consumer-based Market Research.
- Analytical skills to forecast and identify trends and challenges
- Eagerness to learn, good interpersonal skills, and ability to work as a team

**Salary**: Rp7,000,000 - Rp10,000,000 per month

Ability to commute/relocate:

- Jakarta: Reliably commute or planning to relocate before starting work (required)

Willingness to travel:

- 25% (required)