Regional Marketing Manager
2 weeks ago
LUNCH Actually is Asia’s first lunch dating specialist which arranges quality dates for busy, pro-active single professionals in a discreet, fun and stress-free environment. Launched in Singapore in April 2004, we have expanded to include offices in Kuala Lumpur, Hong Kong, Bangkok and Jakarta. Lunch Actually aims to provide a safe, convenient and non-intimidating avenue for busy professionals to meet.
If you live and breathe marketing, we need to talk. We are looking for an experienced and versatile Regional Marketing Manager to lead our Marketing team.
**Regional Marketing Manager**
**Responsibilities**:
- Be responsible for advertising accounts and the budget.
- Develop strategies to drive online traffic to the company website/social media platform
- Track conversion rates - what worked, what didn’t, and why?
- Manage remote team of marketing execu
- tives across the region
- Identify strategic partnerships to grow the LA brand and build awareness,
- Act as a thought partner to the CEO & management team concerning decisions on how to best deploy marketing budgets
- Experiment with a variety of organic and paid acquisition channels to develop channel efficiency and effectiveness for our campaigns. eg. content creation and curation, pay-per-click campaigns, social media, etc.
- Collaborate with internal teams to create landing pages and optimize user experience
- Staying on top and reviewing new trends and opportunities in the marketing space.
**Requirements**:
- Passion for Lunch Actually’s mission - Creating 1 million happy marriages.
- Minimum of 5 years experience working in marketing, digital marketing and/or user analytics preferably in a fast paced and dynamic environment.
- Excellent command of English language (written and spoken)
- Demonstrable experience and expertise leading and managing SEO/SEM, marketing databases, digital and display campaigns
- Experience making data-driven strategic marketing decisions and optimizing landing pages, funnel tracking, A/B testing, and other analytical tools
- Hands-on experience in using web analytics tools (i.e
- Strong writing skills, a love for great copy, witty communication and an ability to craft a brand voice
- Ability to take initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset
- Growth hacking - knowing how to meticulously unpack the key levers for growing a business through keen analysis and scientific experimentation
- Startup (all-hands-on-deck) approach
- Experience in managing a remote team is a huge plus
Ability to commute/relocate:
- Jakarta: Reliably commute or planning to relocate before starting work (required)
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