Product Marketing Associate
3 weeks ago
**Job Desc**
- Synthesize insights from multiple angles such as internal performances, customer behavior, market dynamics, and competitive landscape to formulate marketing strategy and to identify growth levers.
- Responsible for managing and leading end-to-end integrated marketing campaigns to answer business needs and serve business growth, which includes but not limited to the following activities:
- Define the scope and objectives of the campaign clearly, as well as provide measurable insights on the stated campaign performance.
- Define 360 campaigns’ target segments, media mix, and channel strategies.
- Manage 360 campaign budget.
- Monitor daily performance of the campaign and make necessary adjustments, if needed, to further optimize campaign performance.
- Collaborate with products, commercial, and reseller experience teams to stay updated on current and latest business challenges, as well as actively pursue initiatives to solve issues.
- Responsible for customer acquisition, customer lifecycle management optimization, active users monitoring, and optimal 360 marketing mix.
- Consistently manage prioritization of marketing initiatives to achieve the assigned marketing goals and understand the trade-offs.
- Demonstrate full ownership and accountability on the assigned scope.
- Show strong leadership towards projects and team development (people management) plan
**Requirement**
- At least 1-2 years experience in marketplace, tech, e-commerce, or FMCG marketing is preferred
- Bachelor’s degree from a reputable university
- Passion in data-driven marketing.
- Good analytical and problem-solving skills, as well as creative thinking.
- High proficiency in Word, PowerPoint, Excel, and has experience with data analytics tools.
- Self-driven, excellent in follow through & execution, and having a growth mindset.
- Strong sense of ownership and accountability, with good attention to details
- Good interpersonal skills and ability to work well in a rapid changing environment
- Solid and strong leadership in challenging and under-pressure situation
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