Product Marketing Lead
4 days ago
About Bobobox
- IoT powered sleeping lifestyle company, first of its kind in Indonesia
- Tired of blitz scaling? We're aiming for sustainability instead
- Culture is important. We don't want a high-performer with poor attitude
Bobsquad, who we are
- People with the best attitude
- Obsessed with our work, products, and the market
- Busy? what's important is the result & impact
- Openly communicate with each other
Perks
- Permanent employment
- Annual leaves
- Health insurance & social security
- Family first, work second priority
- Career path & progression system
- Performance review (2x per year)
Things you will do
- Conducting market research to understand customer needs and preferences, as well as the competitive landscape
- Defining target markets and developing positioning and messaging for the product
- Collaborating with the product development team to ensure that the product meets the needs of the target market and that it is differentiated from competitors
- Developing and implementing a product marketing plan in line with the company’s business & strategic objectives
- Developing and executing go-to-market strategies for new products or product lines
- Tracking and analyzing product performance and making recommendations for improvements
- Analyzing direct sales performance, and market data to support planning & forecasting and arrive at recommendations to achieve objectives
- Monitoring competitors' products to identify competitive gaps and opportunities
- Create a monthly direct promotion plan calendar aligned with the revenue team
- Create monthly product marketing editorial calendar
You’ll fit in this job if you
- A bachelor's degree in marketing, business, or a related field
- At least 5 years of experience in product marketing or a related field and proven experience as a team leader
- Strong knowledge of product marketing techniques and strategies
- Have experience in conducting market research and analyzing customer needs and preferences
- Proven experience in developing and executing go-to-market strategies
- Experience working with cross-functional teams such as product development, revenue, and sales
- Excellent communication, presentation, and project management skills
- Strong analytical skills and ability to use data to make decisions
- Experience with digital marketing and understanding of digital marketing tools and channels
- Experience in managing budgets and resources, product pricing strategies, and market positioning: Willing to be based in Bandung (Hybrid) and have frequent travel
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