Product Marketing Lead

1 week ago


Bandung, Indonesia PT Bobobox Mitra Indonesia Full time

About Bobobox
- IoT powered sleeping lifestyle company, first of its kind in Indonesia
- Tired of blitz scaling? We're aiming for sustainability instead
- Culture is important. We don't want a high-performer with poor attitude

Bobsquad, who we are
- People with the best attitude
- Obsessed with our work, products, and the market
- Busy? what's important is the result & impact
- Openly communicate with each other

Perks
- Permanent employment
- Annual leaves
- Health insurance & social security
- Family first, work second priority
- Career path & progression system
- Performance review (2x per year)

Things you will do
- Conducting market research to understand customer needs and preferences, as well as the competitive landscape
- Defining target markets and developing positioning and messaging for the product
- Collaborating with the product development team to ensure that the product meets the needs of the target market and that it is differentiated from competitors
- Developing and implementing a product marketing plan in line with the company’s business & strategic objectives
- Developing and executing go-to-market strategies for new products or product lines
- Tracking and analyzing product performance and making recommendations for improvements
- Analyzing direct sales performance, and market data to support planning & forecasting and arrive at recommendations to achieve objectives
- Monitoring competitors' products to identify competitive gaps and opportunities
- Create a monthly direct promotion plan calendar aligned with the revenue team
- Create monthly product marketing editorial calendar

You’ll fit in this job if you
- A bachelor's degree in marketing, business, or a related field
- At least 5 years of experience in product marketing or a related field and proven experience as a team leader
- Strong knowledge of product marketing techniques and strategies
- Have experience in conducting market research and analyzing customer needs and preferences
- Proven experience in developing and executing go-to-market strategies
- Experience working with cross-functional teams such as product development, revenue, and sales
- Excellent communication, presentation, and project management skills
- Strong analytical skills and ability to use data to make decisions
- Experience with digital marketing and understanding of digital marketing tools and channels
- Experience in managing budgets and resources, product pricing strategies, and market positioning: Willing to be based in Bandung (Hybrid) and have frequent travel

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"Please be aware of the Fraud Company. The company will never be collecting any payment in the process of interview. Please immediately report to us if there's any companies that collecting payment to the Jobseekers."



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