Groupm Services Group Head Ecommerce Search

9 hours ago

Jakarta, Indonesia GroupM Services Full time

**Reporting of the role**

This role reports to: Performance lead
**3 best things about the job**:
1. A fun environment that combines the best of being entrepreneurial and being part of an award-winning & young global media agency network - the largest marketing services group in the world.

2. Working on a fast-growing industry first E-commerce practice with access to multiple strategic partnerships, proprietary industry first tools and opportunity to grow in the e-commerce ecosystem.

3. A P&L management role where you will constantly be inspired, challenged and learn something new every day.
**In this role, your goals will be**:
**In 3 months**:

- Get an understanding of the client’s e-commerce business & understand stakeholder engagement.
- Started to build relationships with the key decision makers and strategic partners.
- Take a handover on complete client business - internalize brand playbooks, past e-commerce campaigns
- efforts & any client specific framework trainings.
- Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level.
- Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns - also track competition activity & cascade to relevant stakeholders.
- Have a broad POV on e-commerce business in Indonesia across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e-commerce.
- Develop & share reporting formats and SLAs - streamline data requirements (internal & external).
- Identify all relevant internal support teams and drive effective engagement.
**In 6 months**:

- Work with e-commerce platform partners on campaign planning, deployment & track deliverables.
- Work with the e-commerce team lead on all media commerce strategy & planning discussions.
- Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team.
- Support on e-commerce focused workshops & trainings as required for internal & client teams.
- 100% certification on all e-commerce related platform trainings like Tokopedia, Shopee, Lazada, Tiktok shopping & certifications for self & team
**In 12 months**:

- Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client.
- Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics.
- Support in development of e-commerce media AOPs in collaboration with mainline + digital teams.

What your day job looks like at GroupM:

- Manage integration of media commerce campaigns with overall mainline & off-platform digital campaign planning & execution.
- Execute & Track performance of all media commerce campaigns for the client, across search, display, CPAS and off-platform performance marketing campaigns.
- Lead Evangelization of the use of e-commerce across all client media plans & drive early adoption with both internal & external teams.
**Minimum qualifications**:

- A smart / sharp leader who: Has an entrepreneurial spirit and is self-motivated
- Performance mindset and solution seeker
- Understands the e-commerce ecosystem & business landscape (Marketplace, E-grocers, Hyperlocal platforms etc.)
- Strong understanding of digital ad & media platforms like Google, FB, YouTube, etc. - knowledge on capability, metrics & business implication on client’s e-commerce business strategy. Strength on marketplace. Epsilo and omni-channel experience will be a plus factor
- Ability to leverage industry connects & sources to help achieve the e-commerce targets for the client.
- Has execution experience & understanding of e-commerce industry ad platforms like Google and On-platform Search, facebook CPAS, tiktok shopping, etc. and strong knowledge of media opportunities that exist on other e-commerce platforms
- Isn’t wary of getting their hands dirty or stepping into the trenches
- Have a minimum experience of 4+ years in the e-commerce industry & with an overall experience of 6+yrs
- Experience of having worked with any of the large e-commerce/internet platforms or experience in an e-commerce profile having worked for a company within FMCG/ Consumer Goods categories
- Experience of having managed performance marketing & brand media campaigns on leading e=commerce platforms will be a plus
- Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development & Strategic Alliances
- Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like FMCG, Consumer Goods etc.
**More about GroupM**

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our peo

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