Digital Marketing Manager

2 weeks ago


Jakarta, Indonesia Kompas Gramedia Full time

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.

Our vision is to enlight all the people in Indonesia with all the knowledge we have.
Menyusun strategi dan perencanaan kerja Dept-nya untuk meningkatkan pemenuhan target dan efektivitas operasional Dept-nya

Memastikan proses penyusunan konsep, implementasi program promosi dan evaluasinya dijalankan dengan baik sesuai dengan marketing plan serta ketentuan unit

Memastikan proses branding berjalan dengan baik, termasuk menjadikan brand Gramedia Digital dan segala program-produknya sebagai top of mind serta top rank di search engine di internet

Memastikan proses menjalin relasi dengan customer terjalin baik dan adanya akuisisi customer baru melalui konten/promosi menarik di social media atau platform lain di Gramedia Digital

Mendukung program promosi dari unit Gramedia Digital yang lain, dengan pembuatan konsep konten, promosi, materi promosi dan distribusi informasinya melalui platform Gramedia Digital ataupun media sosial digital lain

Memastikan semua sistem yang support operasional unit (ePerpus dan Gramedia Digital) berjalan dengan baik
Pengetahuan produk digital

Pemahaman trend produk Digital dan pengembangan digitalisasi dalam Marketing

Memiliki kemampuan teknik promosi digital

Memiliki kemampuan dalam melakukan analisis dan penelitian data trafik website dan tingkat engagement pada media sosial

Memiliki pengetahuan Optimalisasi search engine

Memiliki pengetahuan terkait System error problem solution

Memiliki pengetahan terkait copywriting - memiliki kemampuan planning and organizing yang baik

Memiliki kemampuan komunikasi, negoisasi, persuasi dan customer relation yang baik

Leadership



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