Digital Marketing Manager
2 weeks ago
Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.
Our vision is to enlight all the people in Indonesia with all the knowledge we have.
Menyusun strategi dan perencanaan kerja Dept-nya untuk meningkatkan pemenuhan target dan efektivitas operasional Dept-nya
Memastikan proses penyusunan konsep, implementasi program promosi dan evaluasinya dijalankan dengan baik sesuai dengan marketing plan serta ketentuan unit
Memastikan proses branding berjalan dengan baik, termasuk menjadikan brand Gramedia Digital dan segala program-produknya sebagai top of mind serta top rank di search engine di internet
Memastikan proses menjalin relasi dengan customer terjalin baik dan adanya akuisisi customer baru melalui konten/promosi menarik di social media atau platform lain di Gramedia Digital
Mendukung program promosi dari unit Gramedia Digital yang lain, dengan pembuatan konsep konten, promosi, materi promosi dan distribusi informasinya melalui platform Gramedia Digital ataupun media sosial digital lain
Memastikan semua sistem yang support operasional unit (ePerpus dan Gramedia Digital) berjalan dengan baik
Pengetahuan produk digital
Pemahaman trend produk Digital dan pengembangan digitalisasi dalam Marketing
Memiliki kemampuan teknik promosi digital
Memiliki kemampuan dalam melakukan analisis dan penelitian data trafik website dan tingkat engagement pada media sosial
Memiliki pengetahuan Optimalisasi search engine
Memiliki pengetahuan terkait System error problem solution
Memiliki pengetahan terkait copywriting - memiliki kemampuan planning and organizing yang baik
Memiliki kemampuan komunikasi, negoisasi, persuasi dan customer relation yang baik
Leadership
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