Digital Marketing Manager
7 months ago
**Company Description**
McEasy is Indonesia's Top Transportation Management System with IoT Integration. We provide Internet-based and GPS-based digital solutions to address the needs of logistics operations and vehicle location tracking.
Hundreds of companies use our product to assist their operations and logistics, including Alfamidi, FedEx, Club, Cleo, Anteraja, MGM Bosco, PO Rosalia Indah, Mulia Ceramics, Polda Jatim, Go Trans, AKAS, and etc.
- Drive awareness, consideration, acquisition, and engagement across all digital channels.
- Designing digital and social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Implementing and monitoring digital and social media campaigns by regularly tracking, measuring, and revising campaigns based on performance to optimize ROI.
- In collaboration with the creative team, provide direction/brief to create interesting and relevant content for social media, company blogs, company website, and any other digital platforms in line with the organization’s overall brand and communication strategy.
- Manage day-to-day digital marketing operations, as well as BAU and paid campaign budgets and schedules.
- Coordinating with agency partners to brief and monitor to improve digital marketing results.
**Qualifications**
- Bachelor’s degree in marketing, digital marketing, or relevant field
- A minimum of 5 years of experience in digital marketing manager.
- In-depth knowledge of social media paid ads, Google ads, website design, website development, SEO, SEM, and website analytics with a strong ability to generate, analyze and interpret data.
- Strong understanding of A/B testing, audience targeting, ad copy, creative & bidding strategies for various ad platforms.
- Experience with tools like Google Adwords, Facebook Ad Manager, Google Analytics, Keyword Planner, Appsflyer, Mixpanel, AWS etc.
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