Brand Activation
3 months ago
**JOB DESCRIPTION**
- Merencanakan dan menerapkan strategi aktivasi merek melalui kampanye offline dan online untuk meningkatkan brand awareness.
- Mengkoordinasikan pelaksanaan kampanye aktivasi pemasaran di berbagai saluran, termasuk namun tidak terbatas pada acara, sponsor, promosi, dan platform digital.
- Mengevaluasi potensi efektivitas setiap acara yang dipilih sebelumnya, dengan analisis mendalam tentang relevansi dan dampaknya terhadap citra merek.
- Membina dan mengelola kemitraan dengan organisasi/komunitas, influencer, dan penyelenggara acara yang relevan
- Menganalisis data pasar dan wawasan konsumen untuk menyempurnakan strategi dan taktik aktivasi offline dan online. Menyusun laporan dan evaluasi terperinci dari setiap acara, dengan tujuan mendapatkan wawasan berharga untuk perbaikan dan kegiatan pengembangan di masa mendatang.
- Membuat laporan tentang kegiatan dan hasil aktivis offline dan online yang dilakukan.
**JOB SPESIFICATION**
- Mahasiswa aktif jurusan Komunikasi Pemasaran / Komunikasi
- Aktif dalam berorganisasi
- Kemampuan memecahkan masalah
- Pembelajar proaktif
- Berpengalaman dalam melaksanakan dan memoderasi aktivasi / acara (dengan menyerahkan portofolio adalah suatu keharusan)
- Pemain individu yang kuat dan gesit dalam lingkungan startup
**PENEMPATAN : KARAWACI**
**NOTE : PAID INTERSHIP**
Jenis Pekerjaan: Magang
Panjang kontrak: 3 bulan
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