Senior Analyst, Performance Marketing
4 days ago
**Roles & Responsibilities**:
- Setting up and managing Ad campaigns, Ad groups, Ads, Keywords, Bids, and Budgets for all assigned accounts across advertising channels and properties over Amazon, Flipkart, Myntra and other marketplaces
- Planning visibility spends and participation in mega events like Big Billion Days, Great India Festival keeping excellent coordination with marketplaces advertising managers
- Daily monitoring and forecasting account budgets and monthly spending to deliver an optimized balance of ROI & ROAS
- Measuring and creating a comprehensive report on campaign performance and KPIs keeping account managers and clients abreast of account health and growth opportunities
- Provide recommendations and improve performance of Paid Search and Display campaigns for budget planning as well as an cross-channel media strategy.
- Generate detailed keyword research analysis for new & existing products using third-party tools
- Relationship management with marketplace advertising teams to manage Search & Display spends and identifying trends, insights to optimize spend and conversions
- Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research.
- Spending time developing new tests as part of a growth strategy.
**Desired Experience/Skill**:
- Minimum 3+year experience in performance marketing over marketplaces
- Graduate/MBA/PGDBM in marketing or related field
- Strong analytical skills. Ability to structure and understand how to smartly analyze and turn the data into actionable insights to challenge the status quo.
- Extensive knowledge of Amazon Advertising (AMS) and Seller Central, Amazon Display, DSP, Flipkart Seller Central and Ads Platform with Flipkart PLA & PCA is required
- Knowledge of paid search engine advertising tools (Google/ Bing/ Yahoo) and bid management systems (Adwords, DoubleClick, Google Analytics, Tag Manager etc.) is a plus
- Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Agency or Agency management experience
- Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
Ability to commute/relocate:
- Jakarta: Reliably commute or planning to relocate before starting work (required)
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