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Consumer Marketing Lead, Personal Health Indonesia

5 months ago

Jakarta, Indonesia Philips Full time

**Job Title**: Consumer Marketing Lead, Personal Health Indonesia

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

**In this role, you have the opportunity to make life better**
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

You will define and lead the marketing strategy for the Personal Health business in Indonesia. Personal Health is Philips Consumer business, offering products in Personal Care and Health & Wellness categories. Executing the strategy through a team of marketers, the role will also provide leadership and guidance to the team members. Reporting into the Sales and Marketing Lead of Personal Health Indonesia, you will work closely with the local management team, as well as the JAPAC Consumer Direct Marketing team.

**You are responsible for**
- Lead the marketing team in formulating and executing marketing strategies/plans to achieve the sales turnover, market share and other financial indicator; grow the business to the next level as the No.1 brand in the industry.
- Own A&P funds, plan and ensure that all advertising and consumer marketing activities are running in a strategic, cost-effective way in line with the vision of the business.
- Manage the implementation of consumer marketing plans/strategies together with sales team through offline and online channels.
- Drives consumer insights and customer intimacy to drive a consumer first approach and outperforming the competition, driving brand strengths and market share.
- Lead marketing team to ensure product categories sales and margin targets are met and manages locally relevant product portfolio, rationalization and pricing strategies and maintain healthy inventory level.
- Translate annual business plans into Quarterly and Monthly activity/account plans with sales lead.
- Deploy best in class marketing analysis (market share analysis, competition analysis) and define fact based corrective action based on analysis.
- Ensures that business performance is being delivered according to KPIs such as yearly sales, market shares, Integral Gross Margin (IGM) through price realization.
- Oversee the Retail Excellence arm - which include store promoters management and in-store excellence to achieve breakthrough in sell-through results.

**To succeed in this role, you’ll need a customer-first attitude and the following**:

- 10 -15 years of product marketing experience preferably in the consumer domain.
- Possess an outstanding business acumen/commercial sense.
- Experienced with P&L management incl. revenue and margin management.
- Well verse in marketing channel mix strategies (on-line and offline).
- Proven experience with product market introductions strategy.
- Ability to think from a broad Business Perspective and strategically and out-of-the box.
- Proven leadership skills with experience of managing diverse teams.

**In return, we offer you**

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person.

**How we work at Philips**
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

- We believe in the importance of impactful collaboration:_ There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
- We embrace flexibilit