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Brand Manager

1 month ago

Tangerang, Indonesia Whizzy Growth Full time

The Brand Manager is responsible for developing and implementing effective brand strategies to enhance brand equity, market share, and overall business objectives. They will oversee brand communication, ensure consistent brand messaging across all channels, and analyze market trends to align the brand's vision with customer needs and preferences.
- Develop and execute short
- and long-term brand strategies to meet company objectives.
- Define the brand's unique value proposition and positioning in the market.
- Conduct competitive analysis and identify market opportunities.
- Plan, execute, and evaluate marketing campaigns to drive brand awareness and loyalty.
- Collaborate with creative teams to ensure high-quality and engaging content across platforms.
- Manage brand partnerships, sponsorships, and collaborations.
- Ensure consistent messaging and visual identity across all touchpoints, including digital, print, and retail channels.
- Act as the brand’s spokesperson for media engagements and public relations initiatives.
- Conduct customer research to understand behaviors, preferences, and perceptions.
- Monitor market trends and adjust strategies accordingly.
- Analyze campaign performance metrics and prepare detailed reports for stakeholders.
- Manage the brand’s marketing budget to ensure cost-effective strategies.
- Minimum Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Proven experience as a Brand Manager or similar role.
- Strong understanding of consumer behavior and market dynamics.
- Excellent project management and organizational skills.
- Creative thinking with attention to detail.
- Proficient in data analysis and market research tools.
- Strong interpersonal and communication skills.

Whizzy Growth is a digital consulting firm dedicated to facilitating the growth of businesses through highly effective digital marketing strategies. Our expertise lies in optimizing both advertising and organic methods to ensure maximum results.