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Brand Development Manager

1 month ago

Tangerang, Indonesia PT Hassana Boga Sejahtera Full time

Persyaratan

Bachelor’s Degree.

3 years + in Brand Building/Brand Development in FMCG.

Strong business mindset, analytical power and good communication skill.

Passion to growth and strong time management skill to work in a changeable environment, ability to manage workload and multiple projects.

Open-minded, practical creativity, and result oriented,

Tanggung Jawab

Develop and execute comprehensive brand strategies to enhance the visibility and reputation of our products.

Conduct market research and analyze consumer trends to identify new opportunities and develop targeted marketing campaigns.

Collaborate with cross-functional teams including product development, marketing, and sales to ensure brand consistency and alignment.

Manage and oversee the creation of engaging content, including product descriptions, blog posts, social media content, and marketing collateral.

Monitor and analyze brand performance metrics, market trends, and competitor activities to identify areas for improvement and drive brand growth.

Build and maintain relationships with key stakeholders, including nutritionists, wellness experts, influencers, and industry professionals.

Plan and execute product launches, promotional events, and campaigns to drive brand awareness and customer engagement.

Monitor and manage the brand budget effectively, ensuring resources are allocated efficiently and within established guidelines.